The hit adventure challenge, the Tough Mudder Race was held again this year in Snow Valley Resort in Running Springs California. Running for 2 years now, the adventure challenge event has become so popular it has exceeded all expectations. This year, in 2012, team organizers in collaboration with advertising and events giant – Walton Isaacson and intrepid marketing and promotions Company, PUSH, provided a world class promo event in partnership with Degree for Men deodorant.
PUSH supplied six beautiful women to act as promotional models to handle the crowds, interact with the spectators and the adventure challenge participants. The promo models were an instantaneous hit, helping to elevate another sports event into a slick advertising and marketing opportunity.
Continue reading “PUSH hit another Home Run at the 2012 Snow Valley Tough Mudder Race”