Way back in the 1970’s, Dave and Buster were busily slaving away in their separate restaurant, pub and entertainment businesses in Little Rock, Arkansas. Dave & Buster had a look at what they had to offer and decided to merge their separate kingdoms as one and in 1982 Dave & Buster’s was born.
From those humble beginnings, now, some years later, Dave & Buster’s own no less than 59 entertainments and high volume restaurant establishments right through North America. Patrons come from all over to experience the excellent food, great value for money, friendly and lively ambience and games and attractions for the entire family. Shuffleboard, billiards and high tech simulators are just some of the exciting games on the menu at Dave & Busters.
To kick off the 2012 summer season at Dave and Buster’s, they collaborated with marketing and promotions super giants PUSH, and Trojan One, the superior integrated brand activators. Together with their classy and sophisticated brand ambassadors, they set out to launch the biggest Summer of Games than ever before.
The Dave & Buster’s Game Crew headed out to the 59 entertainment and restaurant complexes all over the US and Canada, where more than 354 PUSH and Trojan One brand ambassadors kicked off the parties of the year. Trojan One streamlined all of Dave & Buster’s PR requirements and expertly handled the promotions alongside Promotion and Marketing giant PUSH.
Each separate one of the 59 locations announced summer with a bang presenting no less than 10 new, never been seen before games and entertainment experiences, as well as their brand new unique dining concepts for the colossal amount of guests that poured into the establishments for the exciting promotion.
With every purchase of a PowerCard, guests were able to receive not one, but two completely free plays on any three of the new brand new games launched that day. The 3 promotional games presented to the eager guests were the Speed of Light game, that requires the sharpest reflexes and skills to achieve a win on this game, the Dirty Drivin’ game, which is a high speed racing and combat game, as well as the Quad Air Hockey, a fun twist on the classic air hockey game, this one being a four player version.
The brand ambassadors making up Dave & Buster’s Game Crew arrived ready to party and entertain guests during the Friday and Saturday nights of the summer promotion. They mingled with guests, joined in the games, treated guests to other complimentary games, awarded spot, promotional prizes all during the event and added to the lively festivities by handing out branded Mardi Gras beads to all of the happy and delighted families and couples that came to experience the very best of Dave & Buster’s Summer of Games 2012.
Dave & Busters have a well-earned reputation for providing customers with an action packed schedule of serious family fun, as well as great menu choices, incredible food and drinks and friendly, ambient service. Brand new menu items, both food and drink, were introduced to mark the momentous occasion.
Guests could choose from the 100% Angus burger that is piled sky high with imported cheese steak (all the way from Philadelphia), known as the South Philly Burger, Pretzel Dogs and the massive maxi size Lawnmower Salad. The margaritas were a hit with their new and refreshing summer flavour line, as well as the introduction of Snow Cones and adults only boozy milkshakes.
The models, the game crews and the brand ambassadors from Trojan One and PUSH gave the most overwhelming feedback, saying that in all the promotions and marketing campaigns and events they have worked at the Dave & Busters was the biggest amount of fun they have ever had at an event. Saying that there is no other place that has as much going on, as much fun on offer and as much family entertainment for a great experience, Dave & Buster’s Summer of Games campaign 2012 was a roaring success.
Dave & Busters were absolutely overjoyed with the success of the 2 week event, and were very happy with the excellent service, expertise and professionalism provided by PUSH, Trojan One and all their numerous brand ambasssadors.