When Red Moon Marketing needed expertise in live event marketing for the world’s largest collector car auction it turned to PUSH Marketing & Promotions to provide Brand Ambassadors and event staff. Tapping into its homegrown base of promotional models and experienced staff, PUSH Marketing & Promotions, North America’s industry leading event staffing agency, called on its best in class models to man the Jack Daniel’s Experience booth in Scottsdale, Arizona. Red Moon Marketing began in 2002 in Charlotte, NC, with the simple principle of providing great customer service and building lasting relationships. Since then Red Moon’s focus remains on adding value to their client’s brands and products. No wonder then that Red Moon turns to PUSH Marketing & Promotions, Inc. and its proprietary technology and advanced staff training to ensure that the Jack Daniel’s Experience booth at this year’s Barrett-Jackson Auction offered a branding experience second to none.
The Barrett-Jackson Collector Car Auction attracted over 300,000 thousand car enthusiasts, celebrities sand fans to its 42nd annual classic car auction in Scottsdale, Arizona from January 16th – 20th. Set in the WestWorld complex, the car auction showcased some of the most sought after classic cars in the world and afforded bidders and attendees a like a once-in-a-life time chance to see up close automobiles and concept cars that had longed featured in their dreams. Chief among them was the George Barris designed Batmobile from the 1960’s TV serial which topped out the bidding with a winning offer of over $4.62 million from Rick Champagne, a Phoenix-area logistics executive who’s top bid set a record that will be hard to beat. All in all, the 2013 Barrett-Jackson Collector Car Auction featured 1,343 cars and raised over $5 million for charity making it one of the best years in the storied history of Barrett-Jackson and making dreams come true for car buyers and charity causes alike.
Nothing goes better with classic cars than the classic American whiskey available only at the Jack Daniel’s Experience sponsor booth manned throughout the week by PUSH Marketing & Promotions brand ambassadors and promotional models offering patrons a chance to sample Jack Daniel’s iconic brands and experience the history that makes Jack Daniel’s America’s whiskey. From taking pictures with showgoers to bartending to barrel engraving, PUSH brand ambassadors represented the Jack Daniel’s brand with energy, enthusiasm and professionalism prompting Red Moon Marketing to say “BA’s did a great job, interacted with event goers and represented the product well.”
Acquired by Brown-Forman in 1956, Jack Daniel’s brand of Tennessee sour mash whiskey is the highest selling whiskey in the world. Born from the mind and heart of the diminutive Jack Daniel in 1866, Jack Daniel’s is literally the world’s only Tennessee whiskey with its filtration through sugar maple charcoal in large wooden vats giving it a flavor and body distinctive from any other bourbon. In addition to traditional Jack Daniel’s whiskey, PUSH Marketing & Promotions Brand Ambassadors served up samples of Gentleman Jack, Jack Single Barrel and the newest offering, Jack Daniel’s Tennessee Honey, a smooth flavored whiskey with hints of mead.
Partnering with Barrett-Jackson Collector Car Auction, Brown-Forman brought the Jack Daniel’s Experience to the attention of thousands of attendees there to experience the thrills of high-stakes bidding, the roar of finely tuned performance engine and the sleek styling of some of the world’s most sought after automobiles. Check out the event’s action at Barrett-Jackson Facebook for photos and videos of the intense atmosphere as patrons thronged the stage and exhibitions. Whether it was after viewing Jay Leno’s auctioneering skills as he offered up former President George W. Bush’s 2009 Ford F-150 King Super Ranch Crew Pickup for a whopping $300,000 for charity or seeing Rick Hendrick pony up over $1.1 million for a 2014 Corvette Stingray 2-door Coupe, the first retail production vehicle of Corvette’s seventh generation, attendees flocked to the Jack Daniel’s Experience booth where event staff engaged and entertained through lively interactions, giving away prizes and registering customers with iPad applications. Fun was the name of the game during the weeklong event for both the thousands attending as well as PUSH Marketing & Promotions brand ambassadors like Hannah and Koriann who said “[Jack Daniel’s Experience] was a lot of fun, got to meet and interact with lots of great people!”