By David Zozaya | PUSH marketing & promotions
PUSH does not just handle single event activations, we pride ourselves in being true partners with our clients helping them to cultivate new corporate relationships, develop brand awareness through custom clothing options, and assist in the creation of online brand recognition via social media and various other online platforms. We see that the needs of our clients come first, and as an international organization we have the experience, technology, and resources to help PUSH any request through. However, much like the markets we serve, we understand the evolution of the industry and therefore consistently monitor each campaign identifying best practices and new strategies for success. Such was the case when we joined forces with Rebel Industries to launch a new, national, in-store demo campaign for Shellback Rum, an E&J Gallo brand.
For this campaign our team of booking managers not only needed to solidify teams of two for each demo ranging from 3 to 4 hours long, they also needed to collaborate with the client on the shipment of attire, i-pads, and branded bars for each team lead. This campaign would grow in size from weekend to weekend beginning with a mere 4 locations in its first week to now averaging over 30 locations from as far north as New York to as far south as Florida. In the beginning our main focus was to recruit teams with not only brand experience but also liquor promotion experience, but as the campaign gained momentum we soon realized more needed to be done on our part to assure the success of each activation. With an increasing number of last minute requests being given from our client to our ambassadors the pressure was on and though the task was not easy we remained committed to our client and these events. We improved our processes and screenings each week securing newer and stronger talent better suited for the tasks and though we were making progress, it wasn’t enough. Our client had the goal of creating true experiences for consumers at each of these product demonstrations and we were determined to help them meet that goal.
Though our intentions were just there were many barriers to overcome. Firstly, bars were being shipped behind schedule, i-pads were floating from region to region, and the attire was getting harder and harder to track. Our team also faced weekly deadlines with recap forms, pictures, and the processing of materials, but we would not be deterred. We remained steadfast in our partnership with Rebel, therefore to meet this demand our first solution was to bring on board a logistics manager exclusively to work on this campaign. This person would truly be our knight in shining armor, helping to coordinate the shipment of bars and other materials from team to team and relaying tracking numbers to our client being proactive versus reactive. Our second solution was to intensify training while at the same time conducting multiple conversations both as a group and one-on-one with the entire Shellback team, this would ensure any last minute changes were managed effectively and efficiently. Finally, we allocated certain tasks to certain members of the team allowing for easy identification of any anomalies from event to event, and though laying this strong foundation was more than a little time consuming the results would speak for themselves.
Our newly rejuvenated booking team refocused efforts on team trainings, screenings, and evaluations ultimately creating an easy to use event management system for the client. Our new logistics manager tracked all of the materials down and worked to get them back to Rebel headquarters faster than ever before and our onsite ambassadors were becoming more and more enthusiastic about the brand and their roles as brand liaisons. Though the worse was behind us, this campaign is scheduled through September with locations from coast to coast and many more weekly activations yet to come, but moving forward we have the determination and trust of our client to see it all through. Thus proving that A Little PUSH Goes A Long Way.
By David Zozaya | PUSH marketing amp; promotions
Facebook, twitter, instagram, with so many different ways to share your experiences and the experiences of your guests how do you know where to start? Who are you really talking to out there in cyberspace? These are questions that clients and consumers alike must ask themselves prior to taking advantage of the fast paced world of social media. Log into any medium and you will see pictures of what people ate, who they saw, and what they think is funny. You will read the daily commentary of the average Joe as he traverses the tumultuous landscape known as the human condition. Though social media allows us to glimpse into the lives of other people you never really know the full story only small tidbits of information. PUSH wanted to change that by optimizing social media for our clients and for our readers so we created the facebook marketer program.
This innovative program allows our ambassadors to become “facebook marketers” thus sharing their promotions, ideas, thoughts, and experiences with their friends and family. The best part is they don’t need to do anything to generate the posts! To become a “facebook marketer” ambassadors simply submit some information into our PUSH system then our database links their PUSH profiles with their social media profiles and Bing! Bang! Boom! Instant synchronization. For our ambassadors it highlights their efforts with PUSH and provides backlinks to their profiles all in the hopes of getting booked for more promotions. For our clients, once talent is chosen for their events, if the ambassador is a “facebook marketer”, naturally organic messages will be streamed to the ambassador’s social media pages promoting their involvement in the event and providing backlinks to the client’s website and the product/brand being promoted. It is a fast and easy way to get thousands of impressions with little real effort. The return on investment can be measured and results can then be reported to the client and it comes at no additional cost. Future applications are in the works making the program easier to navigate for our ambassadors and providing more options for our clients.
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This past month PUSH Marketing and Promotions was asked to staff an event in beautiful San Diego California. The event was for San Diego Pride and would foster the friendships of Lesbian, Gay, Bisexual, Transgendered, and Allied community members. This event served as a perfect example of the facebook marketer program’s value to consumers. Booked brand ambassadors’ facebooks would have been the ideal medium to promote the event and the SONY brand in a very organic way. In fact as facebook marketers all of the ambassadors booked for the event had over 500 friends and potential customers. As a facebook marketer, and Pride ambassador, Kieth M. admits that he openly spends up to three hours on facebook each day talking with friends and family.
So whether it be sending tweets, video chatting, or recording the most intimate experiences a person faces, social media isn’t going anywhere in fact it is only getting bigger. Youtube is the second largest search engine in the world. 27% of all time spent online is done on a social networking site. Facebook now has 1.11 billion active users a month. 40 million photos are uploaded to instagram per day so now everyone has to decide if they are going to jump on the social media bandwagon or be left behind in the dust.
By David Zozaya | PUSH marketing & promotions
I scream, you scream, we all scream for ice cream…whether it is chocolate chip, vanilla, or my personal favorite rocky road what’s not to like about this delicious frozen treat? For the past two weeks the residents of metropolitan New York, Chicago, and Los Angeles were frightened with surprise with FREE ice SCREAM treats. Pearl Media and PUSH Marketing and Promotions partnered to launch a social media campaign to drive consumers to the box office on Friday September 13th for the Insidious 2 movie release. This ten day campaign would require teams of two ambassadors per market whose primary goal was to create online buzz via social media. Twitter, Facebook, Instagram, and more were used to capture the interest and imaginations of all passersby. With scary music playing our ice cream truck of horror gave away treats like the “Red Demon Bar” and the ever popular “IScream Sandwich”. What did the public need to do to get these devilishly tasty ice cream treats…simply tweet.
The success of this campaign would be measured per market per scheduled stop. Each day our http://www.theinnocents.org/about.html
ambassadors and the ice cream truck would need to make two, sometimes three, different stops at different locations promoting different social media brand messaging hashtags.
Hashtag: A tag embedded in a message posted on the Twitter microblogging service, consisting of a word within the message prefixed with a hash sign. Allows the grouping of messages under a single banner thus converging multiple thoughts into one identified theme.
These scheduled posts would then be tracked by our client to determine the volume of customers our ambassadors engaged at any given moment. Using tweets like “Consumed by fear? Give in. The [TRUCK] is at [LOCATION] dispensing the most #Insidious #iScream treats of the summer” and “Feed your nightmares with an #Insidious #iScream Sandwich. Discover the fear from the [TRUCK] at [LOCATION]” would ensure that not only the public knew were to go, but that they were also spreading the right messages. Our ambassadors also needed to generate two vine videos per day with the public gauging their reactions to the chilling promotion. These videos were uploaded to our clients who would then construct promotional visuals for the second part of the campaign. Over the ten day period our male and female teams would have interacted with over 20,000 people and have made four different media appearances promoting the event over television and radio.
Social media is a top marketing facet for products and brands because of the diversity of individuals utilizing it. In order to assure a strong campaign, our ambassadors underwent several screenings, a field test, and daily recaps with the client. PUSH also went through several training benchmarks including a tutorial video, group trainings, and team lead trainings to assure only the BEST ambassadors were chosen. Our backup system would prove to be unnecessary as all of our talent was more than thrilled to be a part of the promotion. In fact, by the end of the ten days there were no absences and nothing but positive comments from the client including “These were some of the best ambassadors we have ever worked with” and “These team leads are AWESOME!” – Pearl Media representatives.