Among the many prestigious activations organized by experiential marketing firms, PUSH had the opportunity to work in collaboration with the strategic counsel and marketing services provider for one of their most memorable events. The “Walmart Always Better Together” event was held in our very own state, Arizona, on 10th of May 2014, to create brand awareness for brands such as Kellogg’s, Nature Valley, Go-Gurt, Kraft and Capri Sun.
PUSH Marketing and Promotions had the privilege of providing the marketing company with some of the most talented and exceptional event staffing faces in the business. Just as it has become our legacy to leave the clients in awe and make every event a monumental success, we were able to meet and exceed client expectations this time around as well.
The primary objective of the event was brand awareness and promoting the idea of “Always Great Together” – meaning that the marketed brands work best when consumed together. This goal was achieved successfully through various effective techniques during activation, which included having bilingual event staff effective communication, costumed characters to personify the characters of the marketed brands and offering samples to attendees by brand ambassadors. Out of the 6 extraordinary brand ambassadors, 3 in particular completely stole the show, namely Amber Davis, Elizabeth Hawkenson and Kristin Vestal. Their breathtakingly stunning features, combined with their innocence and personality, resonated with the brands; their lively nature was a feather in the cap!
During activation, our brand ambassadors employed their well honed interpersonal skills to interact with the attendees, inviting them to take away product samples, handled in-store demos and also distributed promotional flyers. PUSH is known to go the extra mile for its clients; we even arranged for a street team to supplement the brand awareness strategy and reach out to everybody out there.
Picking out the right faces for the event came easy; the challenging part was to communicate the client’s message effectively to the busy consumers. However, we pride ourselves in having trained our staff such that they gracefully faced the challenge and succeeded in striking conversations with consumers to grab their attention, effectively conveying the message.
The success of all promotion is shown to us when we put a smile on the client’s face – and we did just that! It was a proud moment for PUSH and the entire staff when the client declared that the “Team was perfect!”. By the time the event was wrapped up, our event staff had a whole new kind of experience under their belt, as they said “It was so much fun!”