Everyone loves good fragrances and this holiday season, at the 4-day Lacoste Fragrance Holiday Demos Event, around 50 brand ambassadors from PUSH represented and marketed Lacoste’s brand new male fragrance range. The event took place from the 20th of December till the 24th of December 2014 in 8 leading shopping malls around 4 states including California, Florida, Texas and New Jersey.
In collaboration with a well-known marketing group, PUSH brand ambassadors succeeded in marketing Lacoste’s fragrances for men, right before the holiday, when people are at the malls shopping for presents for their families and friends.
Lacoste is a French clothing brand that was founded in the year 1933. It is known for its high-end clothing, footwear, fragrances, leather goods, accessories and polo shirts in particular. Whereas, Ion Marketing is a leading full service marketing and promotions agency in New York that has worked with various leading brands including Macy’s, Ralph Lauren, and Canon.
The event was held to introduce the first ever male fragrance collection by the LACOSTE L.12.12 shirt. The LACOSTE L.12.12 shirt is one of the world’s most famous pieces of clothing. The fragrance collection consists of 5 different perfumes in 5 colors that represent different moods. The Noir (Black) fragrance was for an intense mood with warm notes, Rouge (Red) was a chic fragrance with energetic feel, Vert (Green) was more relaxed and natural while Blanc (White) was more classic, and Bleu (Blue) was a very masculine and powerful fragrance.
All the fragrances in the collection had a feeling of lightness, coolness and freshness of a classic Lacoste polo shirt. The goal of the Lacoste Fragrance Holiday Demo Event was to get all consumers interested and excited about buying the Lacoste fragrance line as a holiday gift for their family and friends since Christmas is when everyone is out at the malls buying presents.
Overall, the event was a huge success as the PUSH demo BAs educated consumers and potential customers on the Lacoste fragrance line. They interacted with the consumers and created awareness which led to the increased purchase intent around the Eau de Lacoste line of fragrances during the holiday season. At this event, the PUSH also drove sales by offering purchasers complimentary service through which they could personalize their presents after purchase for their loved ones