Maxim, the leading men’s lifestyle magazine, recently hired PUSH Marketing and Promotions to put together a team of models for the company’s upcoming 2015 and 2016 campaign. The new Maxim team of Brand Ambassadors will represent the world-renowned magazine in high-profile events, celebrity functions, and trade shows across the country and internationally.
PUSH Marketing and Promotions has been promoting the campaign aggressively, as this is one of the best opportunities for aspiring and experienced models to make a name of themselves in the industry. The hiring is being handled by Mark Bernardini, PUSH Marketing and Promotion’s authorized licensee owner who is overseeing operations from the NY/NJ office. Casting dates were Monday April 13th and Tuesday April 14th.
So far, the casting has gained a lot of traction and appreciation from all the candidates with well over 800 models registered. The client then later narrowed the search down to about 150 models and only 25 of the top faces will be selected to represent Maxim in its upcoming national high-profile celebrity events such as Maxim Hot 100, Maxim Super Bowl 2016, Maxim Delano Pool Party, Maxim Indy 500 Party and many others. Being that the April (West Coast) casting went so well that Maxim corporate decided to see what PUSH could offer on the East Coast!
According to Jonathan Sacks, CEO at PUSH Marketing and Promotions, those candidates with previous experience of high-profile celebrity events will certainly be given priority. However, the campaign provides equal opportunity for fresh faces looking to have their shot.
Mr. Sacks also explained that to maintain the level of professionalism and marketing expertise that PUSH has always displayed, selected applicants will be provided basic training so that they can successfully represent a magazine as prestigious as MAXIM.
Mark Bernardini, manager for the Maxim Model Search also wants candidates to follow a simple signup procedure on the company’s website and later register themselves through the ‘My Opportunities’ section. The applicants are also advised to sign up for events in Los Angeles.
PUSH has already had the honor of working with internationally recognized brands like Victoria’s Secret, Hugo Boss, and Nike. But, being contracted as the official marketing agency for Maxim magazine is another achievement that we, at PUSH, are proud of.
If you have a natural, smart, cool, fun, outgoing nature and are based on the East Coast we encourage you to sign up for our next set of auditions in NYC on May 28 and the 29th!