Victoria’s Secret was celebrating spring break, and PUSH was right there to promote it!
Each year PINK stages one of the most highly anticipated events of the year – their Spring Break Bash. This year, Miami got hotter than usual as PUSH partnered with the ultimate global youth brand, PINK to spread word of the event through a specialized street promotion. Themed, “Spring Break Forever” the event was not just another spring break experience, but also promoted and encouraged attendees to celebrate the true spirit and essence of spring break all year long.
The Ultimate Spring Break Experience
The pool party took place on March 14, 2015 at the Surfcomber from 11:00 AM – 05:00 PM. From games, hair braiding, temporary tattoos, PINK prizes, Pop-up shops with a Limited Edition tee, special treats, along with a Pink Beauty Refresh Lounge, there was something for everyone. Guest appearances from PINK MODELS Rachel Hilbert and Gigi Hadid added to the flirtatious, fun event. and one that got PINK out there and noticed by the right people. Pink was definitely the talk of Miami during spring break!
But that’s not all. The main highlight of the event was a musical performance by Cody Simpson, Australian pop heartthrob; and DJ Irie, who was nominated for a 2007 BET award and named 2005’s Best Club DJ.
The PINK Nation Culture & PUSH
For PUSH, the goal was to enhance the success of the event by creating awareness, developing enthusiasm and engaging individuals to participate in an unmatched spring break experience – a task PUSH managed to accomplish with the help of our team of professionals and brand ambassadors.
Our unrivaled approach to street team promotional campaigns begins at a grassroots level. We take the time to understand the brand, its personality and more importantly, its target market. Hitting the bull’s-eye is no easy job, but our experience in branding, marketing and special events staffing has assisted us to build traffic, and turn major brand events into unforgettable experiences. As an event staffing company, PUSH has the experience of working with globally renowned and prestigious brands such as Hugo Boss, Lacoste, and Nike, so were definitely excited to work with PINK.
PINK was no different. For years, since its establishment in 2002 by VS, PINK was aimed to connect and target the youth – aged between 15-22 years. Understanding this, we developed our promotional strategy that aggressively marketed the PINK culture, paving the way for the massive spring bash success.