When 154 Ambassadors are needed for the PGA, PUSH Answers the Call!

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The phone rang and the conversation went something like this –

“Hi, does PUSH staff national tours?”

“Yes we do, how are you?”

“Great, thanks. Also we need 154 awesome, talented and articulate brand ambassadors to work at six PGA Tour events over the next five months.”

“No problems, anything else?”

“Yeah, they will be bartending and serving, so there will need to have experience doing that, and also don’t forget it’s the PGA, who are transcendent of sport, so if they could be transcendent of something that will be useful to.”

We were scribbling furiously. “Okay, so you’re after 154 transcendent, epic people to represent one of the most important sporting brands that has ever existed?”

“Yes please.”

Its moments like this, that we show gratitude to our software programming team, rather than our usual disdain and confusion. They have created a system that allows us to quickly and effectively screen relevant and experienced talent using web and mobile. This saves heaps of time when trying to find five models for a local event, but when you need 154 people with specific talents, for events scattered across two states, it makes us one of the only businesses capable of doing it well.

If you’ve ever been to a PGA event, you’ll know that the devil is in the detail, the PGA Event Management Team, in partnership with our client, expects nothing less than perfection, from presentation through to client interaction and everything in between. As a result, we took our existing, rigorous screening processes to the next level. Every single person working at these events would be representing the PGA and our client – it was a responsibility we did not take lightly. We found the very best of the very best, made sure they were a fit for the brands, and told them to go and have fun – because hey, if they are having fun then so are the attendees.

A key part of our role was to increase sales across a number of premium brands at the event, including Grey Goose, Budweiser, Captain Morgan, and Arnold Palmer. While the numbers were incredible (drink sales went through the roof,) what was even better, was the amount of people having fun interacting with PUSH models in the bars and hospitality tents scattered around the courses. In the end, part of a PGA event, is that it’s an incredible day out – and our team helped contribute to that.

The event didn’t go off without a hitch – in engagements of this size there are are always challenges – but our team was cool and collected, and neither the clients nor attendees saw anything except a well oiled machine, and comments from our models reminded us why people love working for PUSH –

“This event was a blast!”

“It was such a pleasure to be a part of something so big!”

“I met so many people and had a great time.”

“Can’t wait to do this again next year!”

Procenium teams with the PUSH Agency to execute an Aston Martin Giveaway

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Aston Martin Blog

You know that feeling when Heineken is throwing a party where they’ll being giving away an Aston Martin and they invite you along? Neither do we, but our awesome client Proscenium does – and they asked us to help.

Paparrazzi, camera crews, familiar faces and Heineken Senior Executives all enjoyed the hospitality of Proscenium and the ambiance of the incredible San Diego Symphony. Our brand ambassadors, Mariah and Kylee were responsible for making everyone feel welcome and driving the Aston around…okay, so they didn’t do any driving, but based on feedback they did the first part in extraordinary fashion –

“Mariah and Kylee were absolutely perfect for this event, please let them know we want them both back!”

“They were fantastic, so personable and fun-spirited.”

Aston Martin Blog

The Aston was given away in a suitably spectacular manner. 5 keys were handed out by the President of Heineken, but only 1 opened the car…

“I could not believe I won an Aston Martin! Thank you!” A very, very lucky guest, whose enthusiasm cannot be communicated in print.

Mariah and Kylee made a diverse group of attendees feel welcome and comfortable, no mean feat when surrounded by cameras and VIPs. We were proud to receive exceptional feedback, not only from Proscenium, but from attendees and Heineken also. Another example of partnering the right talent with the right client for a result that everyone can be happy with.

“That event could not have gone any better!” Mariah

“I can’t wait for the next Heineken event!” Kylee