Jameson Irish Whiskey loves a good party, and the Jameson Bartender’s Ball is the hottest ticket in…well, a lot of towns. Those lucky enough to attend are treated to live music, and an open bar packed to the brim with incredible Jameson Premiums. To call the ball a party would be like calling the ocean a swimming pool. It’s big, okay?
Attendees are stars of the bars. Servers, hosts, managers and bartenders – it’s a way for Jameson to say thank you to those who share their product with the world.
Legacy Marketing was given the responsibility of making this event epic – and not just once, but dozens of times; the ball goes on tour, with one or two events every week from October through December across the United States.
That’s where PUSH comes in; who else do you turn to when you need incredible brand ambassadors across a crazy massive geography? With locations as diverse as Cincinnati, Minneapolis, Philadelphia, Chicago, Rochester, Houston, Nashville, Dallas and Miami to name a few, we made the most of having the largest database of talent in North America.
Thankfully, there’s more to our database than just size; we were able to identify the most experienced – from taking coats and checking people in, to tending bar for bartenders (which is like serving a meal to a chef) we created a duplicatable process for each location, with the help of some incredible talent. Rockstars include – Leslie S, Nikki C, Vanessa R
It’s fair to say the client seemed pretty happy:
“The Promotional Models have been amazing, and The PUSH Agency has been so helpful!”
And so did the PUSH team:
“Everyone loved the event, and we interacted with hundreds of people.” -Nikki C
It’s a challenging activation, but heaps of fun and when you’re working with a brand like Jameson, and an agency as incredible as Legacy Marketing, you know you’re in good company.