Archive for the ‘Uncategorized’ Category
Tuesday, May 14th, 2013
By David Zozaya | PUSH marketing & promotions
As an international staffing agency PUSH Marketing & Promotions has taken on numerous clients over the years and fulfilled a variety of roles with our incredibly diverse database of talent and technology. However, for some clients it takes more than an outgoing personality and professional demeanor to fully represent their brands. There are typically only two reasons why PUSH will be called in. ONE to help launch new products into the market place or 2. TWO, educate the public on existing products and or services and gain more brand recognition. These product launches and demonstrations are vital to those brands looking to target their consumers face to face and believe me when I say adding that personal touch sometimes speaks louder than the product itself.
One of the marketing and advertising firms who use PUSH for just these types of services is Pello. Pello is responsible for the Sony experimental live marketing activations. As we all know Sony is consistently engineering new products and technologies for companies and consumers alike. Pello utilizes our exceptional ambassadors yearly for such events as technology conferences, trade shows, and product launches. So when the time came for their Sony Wired Business Conference in New York City of course PUSH was asked to help staff and prepare their event. This event proved to be no problem for our agency and product demonstrations were something that we were becoming experts on. And for this particular product demonstration it was our job to ensure our staff was essentially “true product experts”, so we turned to a nifty little site called cyber scholar to help bring our ladies up to speed.
Whether it is learning your ABCs or how to calculate the square root of pi, education is a cornerstone of bettering oneself and as members of the PUSH team we pride ourselves on providing the necessary education to our talent transforming them into more efficient promoting and marketing machines. Through our innovative PUSH system our team of booking managers and sales experts can create customizable surveys and tests specifically geared toward your products and brand. Incorporating necessary benchmarks will ensure you are staffing only the BEST. Interactive modules can help in the screening process, essentially passing through only ambassadors that are familiar with the various features of tomorrow’s feats of wonder. For clients like Pello they expect nothing less, so after completing the necessary modules our digital divas were ready to tackle this event armed with a sharp mind and a of course a comfortable heel.
Customer satisfaction is always our number one goal and in today’s fast paced ever changing market offering these tools and services poses and interesting opportunity for our clients to stay ahead of the curve. It has been said that yesterday is history, tomorrow is a mystery, but today is a gift, which is why it is called the present, so why not give the gift of education whenever possible and in the process if you can educate potential customers about your products and services then so be it.
At the end of the day the Sony Wired Business Conference was a success. Their new 4k televisions, in stores now, had beautiful ambassadors talking about the various specs and our client got the kind of representation that they deserved. Technology is not slowing down, but a little PUSH goes a long way and with the right education and tools every brand and every product has the chance to stay ahead of the race.
Tuesday, March 12th, 2013
When Ann Gallery, High View Communication’s founder, needed Toronto’s sexiest male models to portray lumberjacks at the Lise Watier Urban Forest Beauty Advisor show on January 29th, she turned to North America’s leading provider of event staff, brand ambassadors and promotional models, PUSH Marketing & Promotions. As a full-service public relations firm with offices in Toronto and Vancouver, High View Communications (HVC), specializes in lifestyle brand promotion. And no beauty brand offers more in lifestyle appeal than Lise Watier.
Through her knowledge and experience addressing women’s issues acquired as the host of a series of television shows, Lise Watier opened the doors on her Lise Watier Institute in 1968 focusing on empowering women and educating them in the essentials of beauty that goes beyond the merely superficial bringing a holistic approach to a total lifestyle engagement. Four years later Lise Watier Cosmetiques launched its line of beauty products designed to foster in women a great sense of well being and self confidence. Inspired as a young woman by the empowered women of beauty she met while at boarding school and driven by her passion for bringing out the best in women, Lise Watier brings her inspiration and passion to women everywhere through her trendsetting, iconic beauty products and lifestyle brand. Committed to bringing only safe products and ingredients to the market, Lise Watier Cosmetiques engage in no animal product testing, using only self-testing on volunteers to ensure all products meet the high quality required by Lise Watier’s exacting standards. Lise Watier’s YouTube channel offers a fascinating, inspiring look into the leading Canadian prestige cosmetic brand, its clients, customers, beauty advisors and designers that will leave you proud of who you are.
With such demanding values it is no wonder then why Lise Watier turned to the passionate, inspired professionals at High View Communications for the launch of her Urban Beauty Advisor event. Helmed by Montreal native Ann Gallery, possessing over 20 years of experience and a lengthy curriculum vitae that includes degrees in a Graduate Certificate in Public Relations from Humber College, a Bachelor of Arts Degree from Bishop’s University and a Culinary Training Diploma from the Cordon Bleu, High View Communications was founded in 2002 to serve the PR needs of corporate and marketing communications. Drawing on her extensive experience and expertise, Ann and her partners developed a streamlined approach that combines a lean team of bilingual seasoned professionals specialized to meet a client’s specific market and needs.
Engaged by Lise Watier, HVC turned that nimble power and keen focus to bear on the Lise Watier Urban Forest Beauty Advisor event with inspired passion. Representing such brands as Lexus, Rock Resorts, and Scaramouche among many more, High View Communications turned to PUSH Marketing & Promotions, North America’s leading provider of event staff and promotional models for the Lise Watier Urban Forest Beauty Advisor event. Through its proprietary technology and extensive experience in live-marketing and promotional campaigns, PUSH Marketing & Promotions engaged 10 of Toronto’s most attractive, most engaging male models for the Lise Watier event. Dressed as lumberjacks in red suspenders, the attractive event staff served up trays of tea shooters while entertaining and flirting with event attendees ensuring everyone had a grand time as they were introduced to the new Lise Watier beauty products. View PUSH Marketing & Promotions Facebook page for a look at just some of the exciting interactions that made the Lise Watier Urban Forest Beauty Advisor event such a resounding success.
Based in Tempe, Arizona, PUSH Marketing & Promotions has ten locations throughout North America with plans to expand to additional markets in the coming months. International in scope, PUSH Marketing & Promotions offers extensive experience in providing event staff, brand ambassadors and promotional models covering the entire North American continent and beyond. Blending the power and leveragability of an International Agency with the agility and passion of local talent, PUSH Marketing & Promotions offers its clients personal customer service seldom found outside smaller firms. With its full time, dedicated team of recruiters, team managers, brand ambassadors, and account specialists, PUSH Marketing & Promotions provides a full service organization second to none.
Thursday, February 7th, 2013
When Red Moon Marketing needed expertise in live event marketing for the world’s largest collector car auction it turned to PUSH Marketing & Promotions to provide Brand Ambassadors and event staff. Tapping into its homegrown base of promotional models and experienced staff, PUSH Marketing & Promotions, North America’s industry leading event staffing agency, called on its best in class models to man the Jack Daniel’s Experience booth in Scottsdale, Arizona. Red Moon Marketing began in 2002 in Charlotte, NC, with the simple principle of providing great customer service and building lasting relationships. Since then Red Moon’s focus remains on adding value to their client’s brands and products. No wonder then that Red Moon turns to PUSH Marketing & Promotions, Inc. and its proprietary technology and advanced staff training to ensure that the Jack Daniel’s Experience booth at this year’s Barrett-Jackson Auction offered a branding experience second to none.
The Barrett-Jackson Collector Car Auction attracted over 300,000 thousand car enthusiasts, celebrities sand fans to its 42nd annual classic car auction in Scottsdale, Arizona from January 16th – 20th. Set in the WestWorld complex, the car auction showcased some of the most sought after classic cars in the world and afforded bidders and attendees a like a once-in-a-life time chance to see up close automobiles and concept cars that had longed featured in their dreams. Chief among them was the George Barris designed Batmobile from the 1960’s TV serial which topped out the bidding with a winning offer of over $4.62 million from Rick Champagne, a Phoenix-area logistics executive who’s top bid set a record that will be hard to beat. All in all, the 2013 Barrett-Jackson Collector Car Auction featured 1,343 cars and raised over $5 million for charity making it one of the best years in the storied history of Barrett-Jackson and making dreams come true for car buyers and charity causes alike.
Nothing goes better with classic cars than the classic American whiskey available only at the Jack Daniel’s Experience sponsor booth manned throughout the week by PUSH Marketing & Promotions brand ambassadors and promotional models offering patrons a chance to sample Jack Daniel’s iconic brands and experience the history that makes Jack Daniel’s America’s whiskey. From taking pictures with showgoers to bartending to barrel engraving, PUSH brand ambassadors represented the Jack Daniel’s brand with energy, enthusiasm and professionalism prompting Red Moon Marketing to say “BA’s did a great job, interacted with event goers and represented the product well.”
Acquired by Brown-Forman in 1956, Jack Daniel’s brand of Tennessee sour mash whiskey is the highest selling whiskey in the world. Born from the mind and heart of the diminutive Jack Daniel in 1866, Jack Daniel’s is literally the world’s only Tennessee whiskey with its filtration through sugar maple charcoal in large wooden vats giving it a flavor and body distinctive from any other bourbon. In addition to traditional Jack Daniel’s whiskey, PUSH Marketing & Promotions Brand Ambassadors served up samples of Gentleman Jack, Jack Single Barrel and the newest offering, Jack Daniel’s Tennessee Honey, a smooth flavored whiskey with hints of mead.
Partnering with Barrett-Jackson Collector Car Auction, Brown-Forman brought the Jack Daniel’s Experience to the attention of thousands of attendees there to experience the thrills of high-stakes bidding, the roar of finely tuned performance engine and the sleek styling of some of the world’s most sought after automobiles. Check out the event’s action at Barrett-Jackson Facebook for photos and videos of the intense atmosphere as patrons thronged the stage and exhibitions. Whether it was after viewing Jay Leno’s auctioneering skills as he offered up former President George W. Bush’s 2009 Ford F-150 King Super Ranch Crew Pickup for a whopping $300,000 for charity or seeing Rick Hendrick pony up over $1.1 million for a 2014 Corvette Stingray 2-door Coupe, the first retail production vehicle of Corvette’s seventh generation, attendees flocked to the Jack Daniel’s Experience booth where event staff engaged and entertained through lively interactions, giving away prizes and registering customers with iPad applications. Fun was the name of the game during the weeklong event for both the thousands attending as well as PUSH Marketing & Promotions brand ambassadors like Hannah and Koriann who said “[Jack Daniel’s Experience] was a lot of fun, got to meet and interact with lots of great people!”
Wednesday, December 7th, 2011
Although there are many escort services you can find in Guangzhou, only few escort companies can actually provide spectacular and unforgettable escort services rather than the scams. Most escort agencies will provide the photographs of female models to various on-line directories and use prepaid phones that happen to be not traceable to them to practice all sort of scams.
For example, if most escort service have been shut down by the government or simply without any business at the first year, then you may think why some high-end escort agencies operate their business for more than eight years with the same web and contact information? Because they have created the best work spots for those beautiful and gorgeous escort girls in Guangzhou who enjoy working for those reputable escort agencies and do their best to turn new clients into the long-term customers. It is unlike any other common escort companies, the high-end escort agencies can supply 100% customer satisfaction guarantee, in case that the customers aren’t happy by any reason about the escort service they have received from escort girls, they will be have the right to receive the all or partial refund. This is one of the biggest differences between the high-end escort service and common escort service.
In general, the prices of escort service will include the tip and transportation and any special service cost, if any of escort girls will ever ask you to pay anything extra, you can just let the escort agency know within 15 minutes after the girl leaves, then you will receive the refund at the same day or the next day.
Actually, the high-end escort company is just as an agency, not as referral service. They will not provide the independent or multiple agency girls for extra money, they will carefully select, screen and train the hottest female models from all over the world who have the potential to become the best escort girls in this field. All escort girls are required to work on a full time arrangement and they will not allowed to have any other jobs. Through this way, the escort girls in these escort agencies will be well rested and have a nice mood and can provide their clientele with fantastic and unforgettable escort solutions. After finishing the tasks, the escort girls will ask the customers for the feedback and rating of their escort experience, these things just the High-end escort in Guangzhou can do.
Wednesday, November 30th, 2011
Push Promotional Models Sample Kah Tequila
PUSHing the envelope has always been our forte. Whether we are creating new campaigns or promoting the hottest events, PUSH marketing and promotions is always looking for new ideas on how to make our events memorable. Over the past month, we have been fortunate enough to create Zombies, Pixies and Barbies. We have been fortunate enough to promote Harry (Potter of course), 50 (Cent), Enrique and Katy (Perry). However, some of the most exciting and creative events that our promotional models executed were for KAH Tequila.
KAH Tequila is the Day of the Dead Tequila – The Spirit of the After Pary! KAH Tequila does not only have a unique taste and an intense flavor, but the bottles that hold these fine tequilas are the most fascinating and artistic that you will find. Each bottle is inspired by history, celebrations and traditions to celebrate the dead. Since Halloween is the day we celebrate the dead, our promotional models were in full costume promoting KAH Tequila in many of the bars and nightclubs throughout Arizona.
Kah Tequila was a hit!
PUSH – marketing and promotions is the top experiential marketing company in Arizona. As PUSH continues to expand throughout the country, it is no surprise why some of the largest companies in the world use PUSH to promote their products. PUSH is a leader in the industry when it comes to hiring and training the top promotional models and brand ambassadors. We value our customers, and we are proud to promote great products like KAH Tequila.