INSIDE THE WORLD OF PUSH - Event staffing - Promotional Models - Trade Show Models - Promo Model.

Knowledgeable Event Staff & Superior Customer Service, A Recipe for Success!

pushmodels — Tue, 14 May 2013 23:07:37 +0000

By David Zozaya | PUSH marketing & promotions

As an international staffing agency PUSH Marketing & Promotions has taken on numerous clients over the years and fulfilled a variety of roles with our incredibly diverse database of talent and technology. However, for some clients it takes more than an outgoing personality and professional demeanor to fully represent their brands. There are typically only two reasons why PUSH will be called in. ONE to help launch new products into the market place or 2. TWO, educate the public on existing products and or services and gain more brand recognition. These product launches and demonstrations are vital to those brands looking to target their consumers face to face and believe me when I say adding that personal touch sometimes speaks louder than the product itself.

One of the marketing and advertising firms who use PUSH for just these types of services is Pello. Pello is responsible for the Sony experimental live marketing activations. As we all know Sony is consistently engineering new products and technologies for companies and consumers alike. Pello utilizes our exceptional ambassadors yearly for such events as technology conferences, trade shows, and product launches. So when the time came for their Sony Wired Business Conference in New York City of course PUSH was asked to help staff and prepare their event. This event proved to be no problem for our agency and product demonstrations were something that we were becoming experts on. And for this particular product demonstration it was our job to ensure our staff was essentially “true product experts”, so we turned to a nifty little site called cyber scholar to help bring our ladies up to speed.

Whether it is learning your ABCs or how to calculate the square root of pi, education is a cornerstone of bettering oneself and as members of the PUSH team we pride ourselves on providing the necessary education to our talent transforming them into more efficient promoting and marketing machines. Through our innovative PUSH system our team of booking managers and sales experts can create customizable surveys and tests specifically geared toward your products and brand. Incorporating necessary benchmarks will ensure you are staffing only the BEST. Interactive modules can help in the screening process, essentially passing through only ambassadors that are familiar with the various features of tomorrow’s feats of wonder. For clients like Pello they expect nothing less, so after completing the necessary modules our digital divas were ready to tackle this event armed with a sharp mind and a of course a comfortable heel.

Customer satisfaction is always our number one goal and in today’s fast paced ever changing market offering these tools and services poses and interesting opportunity for our clients to stay ahead of the curve. It has been said that yesterday is history, tomorrow is a mystery, but today is a gift, which is why it is called the present, so why not give the gift of education whenever possible and in the process if you can educate potential customers about your products and services then so be it.

At the end of the day the Sony Wired Business Conference was a success. Their new 4k televisions, in stores now, had beautiful ambassadors talking about the various specs and our client got the kind of representation that they deserved. Technology is not slowing down, but a little PUSH goes a long way and with the right education and tools every brand and every product has the chance to stay ahead of the race.

PUSH Provides Additional Depth to Activations with Staff Uniforms

pushmodels — Tue, 07 May 2013 00:41:32 +0000

By David Zozaya | PUSH marketing & promotions

Often times we are asked, “how does one become a promotional model/brand ambassador” to that I present the five rules of Live Marketing event staffing success. In order to help illustrate these rules, I give you our gorgeous brand ambassadors of the Kentucky Derby Jessica M. and Sarah W.

When Manno Media came to PUSH for talented, outspoken, and petite ambassadors our team of booking agents went to work to find the best representation possible.

Rule #1, look is everything so take pride in yours. Most people, outside of the industry, believe that people only want tall, Caucasian, and skinny models and while sometimes that is true most of the time people are looking for someone that can relate to and educate the public with grace and professionalism. So, if you want to take up modeling it is important to take pride in the look you have and refine it, because you may be exactly what a company is looking for to represent them. Take Jessica and Sarah, coming in at around 110 pounds and under 5’ 3” both had the look and size that our client needed for this event. The Kentucky Derby is synonymous with horses and jockeys and that is exactly the kind of look our client was wanting. Though many tall and exotic women applied for this event, it was Jessica and Sarah that were the perfect fit.

Rule #2, costumes are sometimes essential for a promotion so be ready to wear anything. For this event, our brand ambassadors needed to sport an authentic Jockey uniform. Using our in-house creative department (PUSH TACTICS) was able to quickly produce the perfect costume to fit the role and had it shipped to our client for this dynamic event. Though some people might not think a helmet and itchy pants are their thing, Jessica and Sarah took to the outfits almost immediately. The pictures, as you can see, speak for themselves as do the accommodating attitudes of our exceptional beauties.

Rule #3, never be afraid to try anything once. As a promotional model you may find yourself in a situation that is a little outside your comfort zone, but to really make it in this industry it is always important to remember that these events are about representing a brand/company to a targeted population, and who knows you may like what you are being asked to do even if it isn’t your ‘cup of tea’. Our lovely ladies had an opportunity to partake in horse riding and though it was a new experience for our ambassadors, opportunities like this sometimes only come around once in a blue moon.

Rule #4, seize the moment! This is less of a rule and more of a general lifestyle mantra. Though it may be trite, life is short so live every day to its fullest because you may not get another chance. As a promotional model, this is definitely a way to live. Turning down that one great job, because you are worried about the outfit may cost you more than a couple of bucks. The memories that our models make while working these promotions will stay with them long after the event. Even now we celebrate the successes of our teams’ accomplishments as often as possible because that encouragement leads to better performance and happier clients long after the event.

Finally, Rule #5, an agency’s clients are the MVP so treat them well. When I think of PUSH I think of a well-oiled machine, through team work we are able to accomplish tasks that a larger team might not be able to tackle. As a promotional model it is your responsibility to become a part of that well-oiled machine, therefore while onsite represent yourself and the organization to the best of your abilities. Sickness happens, the weather doesn’t always agree with you, and sometimes the public can be a little too much to handle, but each event is a new opportunity to rise above all of that and present yourself as a PUSH five star model. So I ask, do you have what it takes to be a promotional model/brand ambassador? Follow these simple rules and only time will tell.

PUSH Rolls Into Bike Week with Over 40 Brand Ambassadors

pushmodels — Tue, 30 Apr 2013 17:02:53 +0000

By David Zozaya | PUSH marketing & promotions
Four score and sixteen years ago something happened in the small town of Avondale AZ, something that would change the world forever. After many years of praying for a motorcycle event that would bring together a community and promote comradery among participants, Bike Week was born! Since its inception Bike Week has become one of the largest motorcycle events and fundraisers in the nation! This year’s event saw over 60,000 attendees, at the Westworld venue in Scottsdale, coming from as far east as the Midwest to show their motorcycle love and raise money for some very good causes.

Promoters of the event were excited, but companies realized they could not take on such a massive undertaking alone, so they decided to call in some help. They needed an organization that had access to some of the valley’s brightest and most talented brand ambassadors and had a track record of excellence.

So when the time came to staff the event, who were they gonna call? Ghost…I mean PUSH! This huge, eclectic, activation would see our booking managers collaborate with THREE different clients; Brown Forman, Alliance Beverage, and Trask Speed Shop which for other companies might seem difficult, but for us it was just another fun campaign. In total we would need 40 ambassadors who were smart, communicative, and above all else could represent the products/brands to the highest of caliber.

If you stopped by any of these three client areas chances are you mingled with our beautiful ambassadors and didn’t even realize they were with PUSH and not the companies they were representing. Each client had different requirements for their brand ambassadors, but what remained the same is the quality of promoter PUSH was able to secure for each.

In order to engage the diverse crowd that made up the colossus undertaking that is Bike Week, our representatives would do a variety of tasks which included handing out promotional gear, product sampling, general excitement generators and what is bike week without riding bikes! Yes, our ambassadors threw on their leather chaps and rode custom motorcycles around the venue interacted with the crowd. This year our Harley heroines included a team of seasoned veterans and PUSH rookies including Krislyn G., Alyx L., Irina T., Michelle L., and Brooke E, laughs were had, photos were taken, and many memories were made. With celebrity attendees Ryan Hurst and Mark Boone from Sons of Anarchy Bike Week was sure to pocket another successful year.

Throughout the event, PUSH was oncall 24 hours a day to ensure all brand ambassadors were prepared and ready to represent. Each client was sent their team’s roster as well as the lead booking manager’s number. Renz has been with PUSH now for quite a while and has proven himself time and time again with major accounts, so with him in charge satisfaction was guaranteed. Through hard work and the dedication of the PUSH team our brand ambassadors got the word out on some very cool companies leaving everyone with great feedback on their ten day experience. Billy from Twisted Tea was even quoted saying, “I’m very happy with the models- no issues at all…very pleased with the way they represented the brand.” Words to live by Billy, words to live by.

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PUSH Brings Beauty and Charisma to Songkran Celebration

pushmodels — Wed, 24 Apr 2013 16:51:35 +0000

By David Zozaya | PUSH marketing & promotions
When you think of PUSH you think of trade shows, promotional events, national marketing campaigns, and more, but did you know that PUSH also staffs cultural events and religious celebrations? Within our database of over 40,000 dynamic brand ambassadors, we have a diverse array of talent from every age group, culture, and ethnic background ready to represent your organization for ANY event! This was proven true this past week as PUSH was called upon to staff the Songkran Thai New Year Celebration at the Sunnataram Meditation Monastery in Escondido California.

At first, staffing this cultural event seemed like a monumental task. Our client ‘Quantum Physicians Medical Group’ requested female Asian models with long black/brown hair, that were at least 5’ 7”, and a size 2 or 4 with…an open mind. Needless to say it would take a Thai miracle to find the right fit, but our dedicated team of booking managers was up for the task. Immediately they began screening models that met the criteria and though there were many that could work the event, finding the perfect models would require creative problem solving and a strong shot of Bangkok Cooler.

Our first booked model was Lisa C. she was eager to be a part of this event and as an Asian American she felt she could represent PUSH to its fullest saying, “This is a really great experience for me.” With one model down and three to go, our booking managers invoked some ‘outside of the box’ thinking. Palomar College in Escondido was contacted and through their extracurricular department our next Buddha beauty was found. Stacy L. was a great addition to the team stating, “As a Thai Student I am thrilled to be a part of such a great event! Songkran is about more than just celebrating the New Year it is about bringing people together.”

We definitely brought people together with our dynamic duo Vanessa B. and Michelle M. Best friends for years both had extensive experience in modeling and our client fell in love with them immediately. The energy of the team was high, the event was set, and the day was fast approaching, but we needed one more teammate to act as “backup” for this event.

PUSH has a 100% customer satisfaction policy; therefore all events booked require a “backup” to accommodate any incidentals or additions with the talent.

After many hours of screening we located the perfect model that could bring both beauty and charisma to an already established group. Nancy C. was new to the PUSH family, but her look was stunning and her attitude infectious. With her in place our team was complete and we were ready to celebrate the Thai New Year in style.

This event would see our models representing fairy princesses as Noble Truths, for the celebrations’ Impermanence of Life Sand Pagoda Ceremony. They would be fitted with traditional costumes known as “Ao Dai” and recite lines to complete an ancient and profound ritual. Our models were thrilled with the opportunity to participate in such a unique activity saying, “This event has been one of the best experiences of my life!” The ceremony was so moving it even brought a tear to the eyes of one of our lotus ladies.

After the release of the 99 doves the event was over for our team and our client was left with nothing but positive thoughts and a single lone quote, “PUSH is awesome!” The planets had aligned culminating in a truly exceptional group of event staff and another satisfied customer.

PUSH Marketing & Promotions Takes Over South Beach At Ultra Music Festival

pushmodels — Mon, 15 Apr 2013 22:06:24 +0000

When thinking about Miami, it’s often synonymous with hot cars, great music and of course, beautiful people. So when legendary DJ and Grammy award-winner, AfroJack, needed the most experienced and engaging talent for his exposure at the Ultra Music Festival in Miami, he of course looked to the expertise of the premier event staffing company in North America, PUSH Marketing & Promotions.

Boasting some of the world’s most well-known DJ’s and an unparalleled high-energy production in the thriving city of Miami, ULTRA Music Festival is known widely as the premier event for all electronic music lovers. Now in its 15th year, the event focuses on producing and highlighting some of the world’s best in electronic dance music performances year after year. Ulta has even been named numerous times as the “Best Music Event” by the International Dance Music Awards.

During the event, PUSH models and brand ambassadors took over the streets of Miami in custom designed AfroJack sports cars. They made various stops throughout Miami where they were able to mingle and engage with the public. The models also posed for photos with electronic music lovers all across Miami. The models were asked to encourage and educate event-goers to use and search photos and tags on Twitter and Instagram under the word, “#jacked.” The promotional results of those efforts were definitely displayed throughout social media outlets both during and after many of the Ultra events the AfroJack team was involved with.

Many other PUSH models were selected by AfroJack’s team to work throughout the festival as “beach ball” models. These models created a fun and enthusiastic environment while distributing thousands of AfroJack branded t-shirts, tank tops and of course, beach balls.

As live events go, challenges arise on occasion. When the models outfits didn’t arrive on time for the first day of the festival, PUSH staff altered the uniform, incorporating AfroJack merchandise and a coordinated look. The end result was awesome, with the models looking as striking and eye-catching as ever.

An AfroJack representative even commented on the caliber of PUSH’s services at the festival, “The models were chosen because they had great track records with PUSH, and they were very communicative during the whole process of the multiday event.”

The client gave Miami promotional model Haydee a raving review, “[Haydee is a] great promotional model. She arrived on site and on time with a great attitude.” Promo models Coralie and Vivian received similar praise from PUSH booking managers.

The Ultra Music Festival is a perfect example of what sets PUSH Marketing & Promotions ahead of other staffing service providers. Models and ambassadors worked diligently to make sure they were able to service the client with not only beauty and personality, but with the trust that results of the event will exceed expectations. This is part of the reason AfroJack and his team continues to return to PUSH Marketing & Promotions time and time again for event services. They simply desire the best in live marketing services available in North America.

PUSH Marketing & Promotions Represented All Over South By Southwest Festival

pushmodels — Wed, 27 Mar 2013 00:55:55 +0000

The South by Southwest (SXSW) conference and festival is known for its ability to showcase a unique blend of music, films and emerging technologies happening in our world today. Held on March 7-18, the Austin-based event showcased nearly 2,000 musical performances, drew in nearly 20,000 of the world’s most digitally creative minds, not to mention a jam-packed nine days of screenings and film premiers. Putting it simply, the event is the epicenter of all things associated with creative ingenuity.

Because the event is the premier conference featuring all the best in all things music, technology and film, it’s only fitting that many of the sponsoring companies relied on North America’s leading event staffing company for their live staffing needs. PUSH Marketing & Promotions, Inc. was able to provide high-end staffing solutions for a number of different companies represented at SXSW. The services included live staffing services like product ambassadors, demonstrators, models and bartenders for a number of sponsored events all across SXSW.

The staffing services provided include major clients like the official airline of SXSW, American Airlines, which was represented through the Jack Morton Agency. The agency utilized a team of six PUSH ambassadors to service their interactive booths throughout the entire week of SXSW events. These ambassadors helped to inform festival visitors about the latest technological advancements in air travel. The live staff also helped guests access the cell phone charging stations available right inside the American Airlines display area.

But American Airlines is not the only major brand that utilized PUSH services at SXSW; ambassadors could also be found demonstrating the latest and greatest in video games inside the Nintendo gaming area. PUSH staff demonstrated the newest games available for the Nintendo DS device, including some games that haven’t even been released to the public yet. Staff was also able to interact with the event goers in mini gaming competitions. This was all found inside what was known as the “Gaming Lounge” at the Palmer Event Center.

Not only did those well-known companies turn to PUSH staff for help at SXSW, but so did Shellback Rum and New Amsterdam Vodka. The liquor brands served as the host to several parties throughout the event, so several PUSH representatives worked as both brand ambassadors and bartenders at many of the sponsored parties. They also weren’t the only group utilizing PUSH model services either; Fender Guitars also formed a set of street team models to promote their brand throughout the conference.

Even companies as large as SONY used PUSH services in their lounge venues where as many as 10 models at a time were available to promote the electronic-giant’s seemingly endless products and services, like the new Sony X Headphones and Sony Speaker Balls.

The PUSH staff servicing the various brands throughout the SXSW festival offered the highest possible expertise and knowledge for each brand’s specific requests. PUSH representatives work to engage an audience with product knowledge and a friendly atmosphere that event-goers come to expect at premier festivals like SXSW.

PUSH Lumberjacks Flex Their Muscles at Lise Watier’s Urban Forest Beauty Advisor Event

pushmodels — Tue, 12 Mar 2013 22:12:07 +0000

When Ann Gallery, High View Communication’s founder, needed Toronto’s sexiest male models to portray lumberjacks at the Lise Watier Urban Forest Beauty Advisor show on January 29^th, she turned to North America’s leading provider of event staff, brand ambassadors and promotional models, PUSH Marketing & Promotions. As a full-service public relations firm with offices in Toronto and Vancouver, High View Communications (HVC), specializes in lifestyle brand promotion. And no beauty brand offers more in lifestyle appeal than Lise Watier.

Through her knowledge and experience addressing women’s issues acquired as the host of a series of television shows, Lise Watier opened the doors on her Lise Watier Institute in 1968 focusing on empowering women and educating them in the essentials of beauty that goes beyond the merely superficial bringing a holistic approach to a total lifestyle engagement. Four years later Lise Watier Cosmetiques launched its line of beauty products designed to foster in women a great sense of well being and self confidence. Inspired as a young woman by the empowered women of beauty she met while at boarding school and driven by her passion for bringing out the best in women, Lise Watier brings her inspiration and passion to women everywhere through her trendsetting, iconic beauty products and lifestyle brand. Committed to bringing only safe products and ingredients to the market, Lise Watier Cosmetiques engage in no animal product testing, using only self-testing on volunteers to ensure all products meet the high quality required by Lise Watier’s exacting standards. Lise Watier’s YouTube channel offers a fascinating, inspiring look into the leading Canadian prestige cosmetic brand, its clients, customers, beauty advisors and designers that will leave you proud of who you are.

With such demanding values it is no wonder then why Lise Watier turned to the passionate, inspired professionals at High View Communications for the launch of her Urban Beauty Advisor event. Helmed by Montreal native Ann Gallery, possessing over 20 years of experience and a lengthy curriculum vitae that includes degrees in a Graduate Certificate in Public Relations from Humber College, a Bachelor of Arts Degree from Bishop’s University and a Culinary Training Diploma from the Cordon Bleu, High View Communications was founded in 2002 to serve the PR needs of corporate and marketing communications. Drawing on her extensive experience and expertise, Ann and her partners developed a streamlined approach that combines a lean team of bilingual seasoned professionals specialized to meet a client’s specific market and needs.

Engaged by Lise Watier, HVC turned that nimble power and keen focus to bear on the Lise Watier Urban Forest Beauty Advisor event with inspired passion. Representing such brands as Lexus, Rock Resorts, and Scaramouche among many more, High View Communications turned to PUSH Marketing & Promotions, North America’s leading provider of event staff and promotional models for the Lise Watier Urban Forest Beauty Advisor event. Through its proprietary technology and extensive experience in live-marketing and promotional campaigns, PUSH Marketing & Promotions engaged 10 of Toronto’s most attractive, most engaging male models for the Lise Watier event. Dressed as lumberjacks in red suspenders, the attractive event staff served up trays of tea shooters while entertaining and flirting with event attendees ensuring everyone had a grand time as they were introduced to the new Lise Watier beauty products. View PUSH Marketing & Promotions Facebook page for a look at just some of the exciting interactions that made the Lise Watier Urban Forest Beauty Advisor event such a resounding success.

Based in Tempe, Arizona, PUSH Marketing & Promotions has ten locations throughout North America with plans to expand to additional markets in the coming months. International in scope, PUSH Marketing & Promotions offers extensive experience in providing event staff, brand ambassadors and promotional models covering the entire North American continent and beyond. Blending the power and leveragability of an International Agency with the agility and passion of local talent, PUSH Marketing & Promotions offers its clients personal customer service seldom found outside smaller firms. With its full time, dedicated team of recruiters, team managers, brand ambassadors, and account specialists, PUSH Marketing & Promotions provides a full service organization second to none.

PUSH Models Get Lucky At Gypsy Bar in CityScape Phoenix

pushmodels — Wed, 06 Mar 2013 20:48:17 +0000

Photography by Courtney Lively

Where PUSH models go, adventure and high spirits are sure to follow. Arriving at CityScape Phoenix, the hub for adventurous nightlife in the Valley, PUSH promotional models hit the stratosphere at Gypsy Bar. Inspired by Lucky Strike Lanes’ owner Steven Foster’s Gypsy Bar in Boston, the Phoenix incarnation brings a unique “adult playground” concept that makes Gypsy Bar more than a restaurant and bar, more than a nightclub, and more than your average adult arcade.

Situated next to its parent company Lucky Strike at 50 W. Jefferson St., Gypsy Bar offers 15,000 square feet of non-stop excitement. Be on your A-game as you explore all Gypsy Bar provides through the CO₂ fog, confetti canons, hazers and striking lighting elements. Whether you come to join the go-go dancers grinding to the DJ’s pounding tracks, take your chances in the fully-loaded arcade featuring games such as Guitar Hero, NBA Hoops, and Super Bikes, stop for a bite at the full-service restaurant or simply enjoy a libation with old friends and new on the VIP Lounge overlooking the dance floor, Gypsy Bar has something for everyone in search of a legendary night on the town.

Open seven days a week beginning at 11am, Gypsy Bar is quickly becoming an integral part of the CityScape experience. So enjoy your day exploring all that CityScape has to offer, from a relaxing lunch in Pop Up Park in Patriots Square to a competitive game of pins at Luck Strike Lanes then head on over to Gypsy Bar to sample the posh menu available at the restaurant, have cocktails at the U-shaped bar, of throw down your best moves on the dance floor.

Photography by Courtney Lively

In addition to its unrivaled entertainment potential, Gypsy Bar is available for corporate events and private parties with a high-end state-of-the-art audio/visual system. Professional event planners are available for a smooth, hassle-free staging process. Visit Gypsy Bar for a look at just some of what Phoenix’s newest CityScape neighbor has to offer.

Under the guiding hand of general manager, Dallas Henderson, Gypsy Bar is quickly rocketing to the top of Phoenix as the hip hotspot. Determined to see Gypsy Bar takes its rightful place at the pinnacle of Phoenix nightlife, Henderson’s plans include opening the venue to aerial acts, select live music acts, performance artists and fashion shows. It’s no wonder then that Gypsy Bar sought out Arizona based PUSH Marketing & Promotions for its photoshoot this January. Boasting an international reputation second to none, PUSH Marketing & Promotions provides event staffing, Brand Ambassadors, live-event staging and full service branding throughout North America and beyond.

The Gypsy Bar event on January 30^th featured ten PUSH models including standouts Johnny, Yunali, and Ashley, two makeup artists and local photographer phenom Courtney Lively for an all day event showcasing Gypsy Bar’s versatility. With a tight schedule, the shoot highlighted Gypsy Bar’s corporate friendliness as well as its adult nightlife potential, PUSH promotional models exhibited the standards that have long established PUSH Marketing & Promotion as the sin qua non of professionalism, all while ensuring a fun loving, congenial environment. PUSH Promotional models once again illustrated what makes PUSH Marketing & Promotions the industry leader, prompting the client to remark,”I would like to say everything went great. All of your help was very much appreciated and being able to pull off hair and make-up artists in the final days was great. Everyone that was involved was all professionals and great to work with. We had a great time and [were] really glad with everything.”

When it comes to launching and representing prestigious and sought after brands and events in North America, no one offers such cutting edge technology and promotional industry experience than PUSH Marketing & Promotions. With its state-of-the-art web interface, PUSH’s full-time team of account specialists, recruiters and booking managers, provides unparalleled brand ambassadors, promotional models and event staff. Through extensive training and selection, PUSH’s extensive database of talent boasts over 30,000 promotional models, marketers, event managers and brand ambassadors. From local events to national and international marketing campaigns, PUSH Marketing & Promotions exemplifies expertise and professionalism with a customer commitment unequaled in the industry.

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Jack Daniel’s Experience Calls on PUSH Marketing & Promotions for Barrett-Jackson Collector Car Auction

pushmodels — Thu, 07 Feb 2013 23:56:06 +0000

When Red Moon Marketing needed expertise in live event marketing for the world’s largest collector car auction it turned to PUSH Marketing & Promotions to provide Brand Ambassadors and event staff. Tapping into its homegrown base of promotional models and experienced staff, PUSH Marketing & Promotions, North America’s industry leading event staffing agency, called on its best in class models to man the Jack Daniel’s Experience booth in Scottsdale, Arizona. Red Moon Marketing began in 2002 in Charlotte, NC, with the simple principle of providing great customer service and building lasting relationships. Since then Red Moon’s focus remains on adding value to their client’s brands and products. No wonder then that Red Moon turns to PUSH Marketing & Promotions, Inc. and its proprietary technology and advanced staff training to ensure that the Jack Daniel’s Experience booth at this year’s Barrett-Jackson Auction offered a branding experience second to none.

The Barrett-Jackson Collector Car Auction attracted over 300,000 thousand car enthusiasts, celebrities sand fans to its 42nd annual classic car auction in Scottsdale, Arizona from January 16th – 20th. Set in the WestWorld complex, the car auction showcased some of the most sought after classic cars in the world and afforded bidders and attendees a like a once-in-a-life time chance to see up close automobiles and concept cars that had longed featured in their dreams. Chief among them was the George Barris designed Batmobile from the 1960’s TV serial which topped out the bidding with a winning offer of over $4.62 million from Rick Champagne, a Phoenix-area logistics executive who’s top bid set a record that will be hard to beat. All in all, the 2013 Barrett-Jackson Collector Car Auction featured 1,343 cars and raised over $5 million for charity making it one of the best years in the storied history of Barrett-Jackson and making dreams come true for car buyers and charity causes alike.

Nothing goes better with classic cars than the classic American whiskey available only at the Jack Daniel’s Experience sponsor booth manned throughout the week by PUSH Marketing & Promotions brand ambassadors and promotional models offering patrons a chance to sample Jack Daniel’s iconic brands and experience the history that makes Jack Daniel’s America’s whiskey. From taking pictures with showgoers to bartending to barrel engraving, PUSH brand ambassadors represented the Jack Daniel’s brand with energy, enthusiasm and professionalism prompting Red Moon Marketing to say “BA’s did a great job, interacted with event goers and represented the product well.”

Acquired by Brown-Forman in 1956, Jack Daniel’s brand of Tennessee sour mash whiskey is the highest selling whiskey in the world. Born from the mind and heart of the diminutive Jack Daniel in 1866, Jack Daniel’s is literally the world’s only Tennessee whiskey with its filtration through sugar maple charcoal in large wooden vats giving it a flavor and body distinctive from any other bourbon. In addition to traditional Jack Daniel’s whiskey, PUSH Marketing & Promotions Brand Ambassadors served up samples of Gentleman Jack, Jack Single Barrel and the newest offering, Jack Daniel’s Tennessee Honey, a smooth flavored whiskey with hints of mead.

Partnering with Barrett-Jackson Collector Car Auction, Brown-Forman brought the Jack Daniel’s Experience to the attention of thousands of attendees there to experience the thrills of high-stakes bidding, the roar of finely tuned performance engine and the sleek styling of some of the world’s most sought after automobiles. Check out the event’s action at Barrett-Jackson Facebook for photos and videos of the intense atmosphere as patrons thronged the stage and exhibitions. Whether it was after viewing Jay Leno’s auctioneering skills as he offered up former President George W. Bush’s 2009 Ford F-150 King Super Ranch Crew Pickup for a whopping $300,000 for charity or seeing Rick Hendrick pony up over $1.1 million for a 2014 Corvette Stingray 2-door Coupe, the first retail production vehicle of Corvette’s seventh generation, attendees flocked to the Jack Daniel’s Experience booth where event staff engaged and entertained through lively interactions, giving away prizes and registering customers with iPad applications. Fun was the name of the game during the weeklong event for both the thousands attending as well as PUSH Marketing & Promotions brand ambassadors like Hannah and Koriann who said “[Jack Daniel’s Experience] was a lot of fun, got to meet and interact with lots of great people!”

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Ducati and PUSH Marketing & Promotions Turn Up the Heat at the 2012 International Motorcycle Show in Calgary

pushmodels — Mon, 21 Jan 2013 18:18:16 +0000

The temperatures may have been dropping outside, but inside the BMO Center in Calgary, Alberta the 2012 International Motorcycle Show the hottest motorcycles in the world held center stage. From January 4th – 6th, showgoers thronged the halls and booths of the industries top manufacturers as they rolled out 2013 models to the eager aficionados. Attendees had the chance to test ride some of the industries most powerful bikes and view the thrilling stunts performed by the racing world’s top pro and stunt riders leaving the crowds gasping in astonishment as the powerful machines were put through their paces.

PUSH Marketing & Promotions event staff manned the Ducati booth engaging event goers and showing off Ducati’s historic styling, posing for pictures and representing the iconic Italian brand to the thousands of attendees. PUSH Marketing & Promotions, Inc. offers industry leading expertise and technological superiority in mobilizing its legions of qualified, trained event staff throughout North America, ensuring branding campaigns, live-marketing strategies and promotional events achieve exceptional success.

Born in the minds of brothers Adriano, Marcello and Bruno Ducati, the first Ducati brand motorcycles hit the streets in 1950. In 1953, the Ducati brothers separated their products lines and gave their motorcycle business the room it needed to become the dominant European manufacturer in the sport bike industry. Acquired in July 2012 by AUDI AG under the auspices of its Lamborghini subsidiary, ownership of the historic brand returned to its Italian roots. Ducati continues to lead the industry with its classically sleek designs and unrestrained speed. With cutting edge engine design and the innately sophisticated Italian styling, by 1960 Ducati ensconced itself in motorcycle history producing the fastest production motorcycle in the world, the 250cc Mach 1.

The Ducati name has long been synonymous with high performance motorcycles. For the Ducati family, the name of the game has always been speed. Unique, cutting edge styling and design exemplifies the Ducati brand making it the leader in high performance motorcycle production and cementing its place in the hearts and minds of aficionados around the world as the brand known for its championship traditions. Ducati’s iconic desmodromic valve design known as the L-twin is nearing its 50th year in production and provides the Ducati brand with a dominating presence in road bike racing on the international stage. Casey Stone’s win of the 2007 Grand Prix World Championship marked the triumphant ascendance of Ducati to the MotoGP World Championship and highlighted the brand’s prevailing impact on the racing world. With fourteen wins in the SBK Championship since 1990, Ducati has posted world leading numbers with wins in the FIM Superstock 1000 Championship, the British Superbike Championship and the AMA and Australian Superbike Championships. In the world of road bike racing, no name is more recognizable with success and winning than that of Ducati.

Little wonder then that as the 2013 models hit the floor at Calgary’s BMO Center, Ducati turned to PUSH Marketing & Promotions, Inc. to provide brand ambassadors for its international campaign making their presence known at the 2012 International Motorcycle Show. Event staff presented the latest additions to Ducati’s stable, including the New Multistrada 1200, multiple award-winning Diavel, and revolutionary 1199 Panigale. New liveries and designs were on display for attendees to enjoy. See the full stable of Ducati offerings here Ducati. Additionally, 2011 Canadian Superbike Champion, Canadian native and Ducati 1198 rider Brett “The Kid” McCormick was on hand to greet and meet fans and enthusiasts who packed the BMO Center. Through its proprietary social media technology, PUSH Marketing & Promotions offers event staff to clients providing unparalleled expertise in brand activation and live marketing. Ducati representatives lauded the event staff with praise noting the three brand ambassadors were “overall, very engaging and positive attitude!”

PUSH Marketing & Promotions event staff posed for pictures with event goers, registering and engaging attendees to provide a fun, enthusiastic experience as they enjoyed the 2013 Ducati offerings. Event staffers extolled their experiences representing the Ducati brand, “Great activation, lots of people, very fun and would love to work with Ducati again!”