It was that time of year again, when everyone gears up for one of the biggest festivals of the year – SXSW. With over 250,000+ people, Sony and PUSH – marketing & promotions teamed up once again to provide 40 brand ambassadors for this year’s SXSW. This year’s show was bigger and better than ever, and everyone that came out was enthusiastic and eager to see what 2012 was going to bring

SXSW invited over 500 bands from around the world, with New York and London leading the way. However, Sony was not to be out done by providing 40 brand ambassadors to interact and engage attendees at 7 different venues throughout the entire week. Sony’s Brand Ambassadors interacted with attendees through the new Sony Tablets and Music Audio Devices. Sony also gave 2 lucky participants a new Sony Tablet each day of the show!

The numbers aren’t in quite yet, but in 2011 the impact on Austin’s economy was more than $165 million from SXSW. The numbers were higher, the attendance was higher and the exhibitors were all excited about the impact SXSW will have on their company so we are all eagerly waiting to see how 2012 will fair. PUSH – marketing & promotions is already looking forward to working with Sony and Pello Events, and providing brand ambassadors on many more events to come.

The Super Bowl. It’s one of America’s most anticipated sporting events of the year and now PUSH – marketing and promotions is making it even more memorable. Some of the hottest parties of the year will be taking place leading up to the event and Push is staffing these parties with charming, attractive and outgoing brand ambassadors who will be there to work the events. The ambassadors keep the energy up, promote various products and contribute to the overall ambiance of the events. But with these fabulous, star-studded parties, it’s easy to keep the excitement high. Carmen Electra is hosting a Leather and Laces party, in which the “Girls Next Door” reuniting celebs, Holly, Bridgette and Kendra will be in attendance. Push will also be supplying brand ambassadors for a Maxim party as well as for the NFL Players Association party. Right now, Push’s Javaid Zafar is gearing up to begin recruiting brand ambassadors for these events. He’s looking not only for beautiful girls, but girls who are also enthusiastic with great personalities. He is looking for “the complete package” to promote products and make sure everyone is having a great time. On January 6th at 9:30pm, he held a casting call at Bartini’s to find girls to work these amazing Super Bowl parties. The turnout is expected to be impressive, just like these sensational girls.

PUSH MARKETING FEATURED ON WTHR 13 IN INDIANAPOLIS

PUSH MARKETING FEATURED ON FOX AFFILIATE WXIN 59 IN INDIANAPOLIS

Push Promotional Models Sample Kah Tequila

PUSHing the envelope has always been our forte.  Whether we are creating new campaigns or promoting the hottest events, PUSH marketing and promotions is always looking for new ideas on how to make our events memorable.  Over the past month, we have been fortunate enough to create Zombies, Pixies and Barbies.  We have been fortunate enough to promote Harry (Potter of course), 50 (Cent), Enrique and  Katy (Perry).  However, some of the most exciting and creative events that our promotional models executed were for KAH Tequila.

KAH Tequila is the Day of the Dead Tequila – The Spirit of the After Pary!  KAH Tequila does not only have a unique taste and an intense flavor, but the bottles that hold these fine tequilas are the most fascinating and artistic that you will find.  Each bottle is inspired by history, celebrations and traditions to celebrate the dead.  Since Halloween is the day we celebrate the dead, our promotional models were in full costume promoting KAH Tequila in many of the bars and nightclubs throughout Arizona.

Kah Tequila was a hit!

PUSH – marketing and promotions is the top experiential marketing company in Arizona.  As PUSH continues to expand throughout the country, it is no surprise why some of the largest companies in the world use PUSH to promote their products.  PUSH is a leader in the industry when it comes to hiring and training the top promotional models and brand ambassadors.  We value our customers, and we are proud to promote great products like KAH Tequila.

Booking and Recruiting keep PUSH ahead of the pack!

I think it is time to start giving credit where credit is due.  A lot goes into staffing great promotional models here at PUSH, and we definitely strive to book the best girls available for each event.  Our clients come to us time after time because they know PUSH has the best promotional models in the industry, and our team works endlessly to make sure our clients are happy.  However, in order to do this, we hire the best recruiters and booking managers to make sure our events go as smooth as possible.

It all starts with recruiting and training PUSH’s promotional models.  LaShelle and Melody make sure every girl meets our strict requirements.  From in-person interviews to skyping, each model must make sure they pass LaShelle and Melody’s grueling test!  In order to meet our client’s needs, we must make sure each model is beautiful, outgoing and professional.  These are only three of the many traits we require, but our recruiters do a great job making sure we have the best models to book!

Once our promotional models pass the recruiters test, they will have a chance to get booked through one of our Booking Managers.  Tiffany, Hillary and Rianon make up our National Booking team, and they make sure every model is equipped with the right tools in order to execute a successful event.  Whether it is online training, conference calls or face-to-face training, they make sure all the promotional models execute a successful event and meet our demanding requirements.  The long hours, thousands of emails and hundreds of phone calls makes this a grueling job.   However, the girls will tell you it’s well worth it when our clients let us know how successful an event was and how appreciative they are!  Kind words go a long way, and the determination to make sure each and every client is happy keeps the motor running in all our girls.

Of course PUSH – marketing & promotions has some great tools and propriety technology to make sure our team can be successful, and for our clients to enjoy some of the great features we offer.  A few great features that our clients use everyday are:

1.       Their own custom user console
2.       Brand ambassador & management selection tool
3.       Video training
4.       Questionnaire & product testing
5.       Assignment reports & recapping
6.       Assignment photo and video uploading
7.       Data capturing technology
8.       Facebook marketer

Obviously our features make it easier on everyone, but ultimately our office girls make sure it all comes together.  So now that credit has been given and everyone knows how hard of a job it can be to hire and book a PUSH promotional model, let’s step back offer kind words to those who deserve them.  As we all know those words will go a lot further, and sometimes everyone needs to hear how appreciated they are!

PUSH promotional models demo the Kontrol Freek products in Scottsdale, AZ

Microsoft Stores all across the country were learning about Kontrol Freeks too. As they were celebrating a midnight launch of Gears of War 3, fans were able to use the new KontrolFreek accessories at the onsite tournament. Our promotional models were in the stores putting the new KontrolFreeks in everyone’s hands, giving away prizes and promoting the new control accessory to everyone who walked through the doors. The event was a major success, as our promotional models were in Microsoft Stores all across the country!

PUSH Brand Ambassadors in a Houston Microsoft Store.

Now you know the real definition of a KontrolFreek, and can see why the gamers here at PUSH love them! KontrolFreek has cleverly merged the simplicity of design with performance boosting features to improve accuracy, maneuverability and comfort for gamers of all levels and gaming genres. Although we are a bunch of novices here, we are also a bunch of Kontrol Freeks! In my opinion, KontrolFreeks will improve anyone’s game, and we are excited to be part of the companies launch team.

PUSH promotional model at Fashion's Night Out

As our promotional models hit the street in New York they needed to make sure they looked their best.  However, how hard can it be when you have Barbie next to you?  That’s right!  Barbie had her own Ultimate Fashion Hunt where participants where scanning QR codes in selected designers stores for the chance to win BIG prizes.  Yes, BIG, BIG prizes including life-size Barbie outfits and a Barbie Basics doll!  The fashion hunt was so successful Barbie was Facebooking and Tweeting about it along the way – @BarbieStyle.  She was even answering the most popular questions like:  Are you still with Ken, and where is Ken tonight?  It was a good thing our promotional models knew the answers, however, they will only share them at the PUSH Facebook FanPage – facebook.com/yourpush.

PUSH marketing & promotions staff at Fashion's Night Out

At the end of the day, I believe the people in our corporate office learned a thing or two from Barbie and Ken.  I am not sure if all the women here will where pink and the guys will where ascots, but I think our fashion in the office is starting to pick up a bit.  Thank you to Barbie, Ken and everyone involved in the Ultimate Fashion Hunt PUSH marketing & promotions is looking good and staying on top the game.

PUSH Promotional Models at Citifield

First it’s Major League Soccer, and now it’s Major League Baseball!  PUSH – marketing & promotions has been busy providing promotional models for all kinds of exciting events, and believe me there are a lot more to come!  However, last week we were at the New York Metropolitans (the Met’s) game promoting another great company, BestStreak.

BestStreak is a sports community dedicated to streaking, social betting and blogging.  The BestStreak team has taken all the best features from today’s biggest sports and social networking sites, added some unique twists, and brought them all together in one place for sports fans to experience.  The best part is that BestStreak is totally free. And to top it off, BestStreak is giving away hundreds of dollars every day to the BestStreak Streaking competition winners!

Although BestStreak is a huge success, there will never be enough people talking about sports and that is where our PUSH promotional models come in.  We were at Citi Field Park talking to every sports fan promoting BestStreak.  Girls, guys, Army, Navy, dogs, cats – you name it, we were promoting it!  Our promotional models engaged thousands of people who were attending the Met’s game, and the fans were having a blast.  The final numbers haven’t come in yet, but from the looks of it BestStreak will have a lot more people talking sports on their site!  This campaign has been a huge success so far and we look forward to many more promotions with BestStreak.com.

Beststreak promo team courtesy of PUSH marketing & promotions

PUSH promotional model interacts with an MLS fan at Ruffies Event

As the sun rises and the sprinklers hit the pitch, our promotional models are rolling out of bed gearing up for another fun and exciting MLS event!  That’s right, PUSH has once again partnered with a leader in the advertising world – Lundmark Advertising + Design.   The best part of this union so far is watching the kids have fun, as they watch FC Dallas and the Houston Dynamo of the MLS (Major League Soccer).

Kids having fun at the Ruffies Free Kick Challenge as a PUSH staff member watches.

Lundmark Advertising + Design provides cost effective integrated marketing solutions that engage customers, sell products and grow brands, and this is exactly what they did for Ruffies Trash Bags.  By providing an interactive soccer game, it allowed the kids to have fun and earn the chance to walk away with a free branded soccer bag!  PUSH’s promotional models also handed out thousands of samples at each game, and engaged each family to make sure they walked away with a smile on their face.

Kids collected backpacks from the Ruffies Free Kick Challenge

To date, PUSH’s promotional models have handed out more than 10,000 Ruffies samples, thousands of stickers and over 1200 custom branded soccer bags!  This has all been done by the great effort and leadership of the PUSH Managers in Houston and Dallas, Texas along with great coordination and detail from Lundmark.  PUSH looks to execute many more events with Lundmark and Ruffies, as the success and response has been overwhelming.