Fashion may not be something we have in the corporate office here at PUSH, but it is definitely something we know how to create a street team for throughout New York City. Fashion Night Out has proven to be another great success as our promotional models hit the streets again promoting some of the biggest names in the industry. Over the years, Fashion Week has allowed PUSH marketing & promotions to be on top of their game as we have provided promotional staff for the top leaders in the marketing world.
PUSH promotional model at Fashion's Night Out
As our promotional models hit the street in New York they needed to make sure they looked their best. However, how hard can it be when you have Barbie next to you? That’s right! Barbie had her own Ultimate Fashion Hunt where participants where scanning QR codes in selected designers stores for the chance to win BIG prizes. Yes, BIG, BIG prizes including life-size Barbie outfits and a Barbie Basics doll! The fashion hunt was so successful Barbie was Facebooking and Tweeting about it along the way – @BarbieStyle. She was even answering the most popular questions like: Are you still with Ken, and where is Ken tonight? It was a good thing our promotional models knew the answers, however, they will only share them at the PUSH Facebook FanPage – facebook.com/yourpush.
PUSH marketing & promotions staff at Fashion's Night Out
At the end of the day, I believe the people in our corporate office learned a thing or two from Barbie and Ken. I am not sure if all the women here will where pink and the guys will where ascots, but I think our fashion in the office is starting to pick up a bit. Thank you to Barbie, Ken and everyone involved in the Ultimate Fashion Hunt PUSH marketing & promotions is looking good and staying on top the game.
First it’s Major League Soccer, and now it’s Major League Baseball! PUSH – marketing & promotions has been busy providing promotional models for all kinds of exciting events, and believe me there are a lot more to come! However, last week we were at the New York Metropolitans (the Met’s) game promoting another great company, BestStreak.
BestStreak is a sports community dedicated to streaking, social betting and blogging. The BestStreak team has taken all the best features from today’s biggest sports and social networking sites, added some unique twists, and brought them all together in one place for sports fans to experience. The best part is that BestStreak is totally free. And to top it off, BestStreak is giving away hundreds of dollars every day to the BestStreak Streaking competition winners!
Although BestStreak is a huge success, there will never be enough people talking about sports and that is where our PUSH promotional models come in. We were at Citi Field Park talking to every sports fan promoting BestStreak. Girls, guys, Army, Navy, dogs, cats – you name it, we were promoting it! Our promotional models engaged thousands of people who were attending the Met’s game, and the fans were having a blast. The final numbers haven’t come in yet, but from the looks of it BestStreak will have a lot more people talking sports on their site! This campaign has been a huge success so far and we look forward to many more promotions with BestStreak.com.
Beststreak promo team courtesy of PUSH marketing & promotions
PUSH promotional model interacts with an MLS fan at Ruffies Event
As the sun rises and the sprinklers hit the pitch, our promotional models are rolling out of bed gearing up for another fun and exciting MLS event! That’s right, PUSH has once again partnered with a leader in the advertising world – Lundmark Advertising + Design. The best part of this union so far is watching the kids have fun, as they watch FC Dallas and the Houston Dynamo of the MLS (Major League Soccer).
Kids having fun at the Ruffies Free Kick Challenge as a PUSH staff member watches.
Lundmark Advertising + Design provides cost effective integrated marketing solutions that engage customers, sell products and grow brands, and this is exactly what they did for Ruffies Trash Bags. By providing an interactive soccer game, it allowed the kids to have fun and earn the chance to walk away with a free branded soccer bag! PUSH’s promotional models also handed out thousands of samples at each game, and engaged each family to make sure they walked away with a smile on their face.
Kids collected backpacks from the Ruffies Free Kick Challenge
To date, PUSH’s promotional models have handed out more than 10,000 Ruffies samples, thousands of stickers and over 1200 custom branded soccer bags! This has all been done by the great effort and leadership of the PUSH Managers in Houston and Dallas, Texas along with great coordination and detail from Lundmark. PUSH looks to execute many more events with Lundmark and Ruffies, as the success and response has been overwhelming.
The corporate office of PUSH – marketing & promotions has quite a few people who think they are part of the “in crowd” when it comes to the nightlife scene, but boy did we learn a lesson or two as our promotional models showed their stuff at the DJ Expo! Talk about a crowd that knows how to sing, dance and spin some records (or push buttons!) This was an event of who’s, who in the DJ world and it proved to be one of the best events of the year.
PUSH Promo Models jazzed up UniqueSquared's Mobile Studio
Push provided promotional models for the Unique Squared studio this year, and once they hit the floor the party started! Unique Squared provided a full-blown studio on wheels, and it was the hit of the show! The traveling studio is a mobile way for Unique Squared to tour the US and record music. And for you, this means you’ll have a new outlet for discovering new music! Not only that, when they hit the road and come to a city near you, our promotional models will be right next to them!
PUSH marketing & promotions rolled into the DJ EXPO with Unique Squared
So as we at PUSH learned a thing or two on how to dance and spin records, the Unique Squared team learned how to make their events look spectacular (with our PUSH models of course!) As the Unique team travels on so do our promotional models. As a premier promotional modeling agency throughout the US and Canada, we are constantly on the road touring with some of the major brands in the world. Make sure you continue to check in to learn about where we have been and where we are going as I am sure we will be in a city near you soon!
Over the past few months, PUSH – marketing & promotions has been riding the wave with the Amplitude Marketing Group. Amplitude develops unique marketing programs that combine multiple waves of fresh and interactive content leading to meaningful consumer experiences that drive business growth, and their latest campaign was no exception. Schick caught the latest wave and what a great ride it was!
The Amplitude Marketing Group called on PUSH to provide brand ambassadors for the Schick campaign. This campaign was right up our alley, and we were excited to execute it and provide our promotional models for them. This promotion was broken up in to 2 areas: Katy Perry Tour for the girls, and NASCAR for the boys! Two great tours to promote Schick and get razors in the consumer’s hands.
Katy Perry’s California Dreams Tour jumped off in Atlanta, GA in early June and we have been riding the wave since. PUSH has booked over 90 promotional models to promote the new Schick Quattro, and the positive feedback has been tremendous! The girls have been having a great time too, and the support from Schick and Amplitude has been second to none.
Schick Promotional Models at Katy Perry Tour
However, NASCAR has been riding a big wave too! PUSH has booked over 60 brand ambassadors to promote the new Schick Xtreme3, and we still have another 50 brand ambassadors booked through September! The NASCAR promotion has definitely been Xtreme, and our emcee Jeff Carter has been the perfect fit for this campaign!
All the people at PUSH – marketing & promotions would like to thank the Amplitude Marketing Group for such a great experience. Allowing us to book almost 200 brand ambassadors, and be part of the Schick team is something we are thrilled to be a part of as we look forward to creating many more waves with Amplitude.
