It was that time of year again, when everyone gears up for one of the biggest festivals of the year – SXSW. With over 250,000+ people, Sony and PUSH – marketing & promotions teamed up once again to provide 40 brand ambassadors for this year’s SXSW. This year’s show was bigger and better than ever, and everyone that came out was enthusiastic and eager to see what 2012 was going to bring
SXSW invited over 500 bands from around the world, with New York and London leading the way. However, Sony was not to be out done by providing 40 brand ambassadors to interact and engage attendees at 7 different venues throughout the entire week. Sony’s Brand Ambassadors interacted with attendees through the new Sony Tablets and Music Audio Devices. Sony also gave 2 lucky participants a new Sony Tablet each day of the show!
The numbers aren’t in quite yet, but in 2011 the impact on Austin’s economy was more than $165 million from SXSW. The numbers were higher, the attendance was higher and the exhibitors were all excited about the impact SXSW will have on their company so we are all eagerly waiting to see how 2012 will fair. PUSH – marketing & promotions is already looking forward to working with Sony and Pello Events, and providing brand ambassadors on many more events to come.