PUSH Gathers West Coast Talent to Make Lasting Impression at CES

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By David Zozaya | PUSH marketing & promotions

Every year, in January, an event comes to Las Vegas that shadows all other events. A truly epic showcase that brings together some of the largest and most recognizable brands in the world! An international show that draws in one of the largest crowds from all over the globe. The event I am talking about is of course the Consumer Electronics Showcase, also known as CES. Over the past few years PUSH Marketing and Promotions has had the privilege of providing CES vendors with some of the most beautiful and exceptional ambassadors in the business. Each year we are challenged to find dynamic product demonstrators, sales professionals, and brand experts that will both dazzle our clients and elevate the experience for attendees, this year was no exception.

For the 2014 show we were contracted by nine different companies and asked to recruit an eclectic group of over 150 ambassadors for a variety of needs! Our staff would act as project managers, atmosphere models, and demonstrators and would actively gather data from thousands of show participants. Had it not been for our enormous reach and reputation of excellence in the business, finding that many show models might have been difficult, but PUSH, pushed through. From a booking stand point it was quite the challenge balancing multiple staffing requests and overseeing the logistics and training of all booked talent, but of course we were up for the task.


Our two part plan was simple, identify the talent then get them there. In order to assure that our partners received the best staff members possible our entire corporate booking team was brought on board and secured qualified ambassadors from Los Angeles, San Diego, Phoenix and of course Las Vegas. Logistically, we collaborated with ambassadors to arrange hotels, flights, transportation and more. Though the work was cumbersome, the results were worth it. Each client received top notch staff and, with the support of corporate team members that flew out, a level of customer service that was previously not accomplished through other agencies. Our male teams were product demonstrators and costumed characters while our female ambassadors served as atmosphere models and product experts. Training would take place on Monday with the activations lasting for the rest of the week. The hours were long, but our outstanding teams definitely met expectations. Our clients were so pleased they had this to say, “The show was great for me and the girls performance were also great!”  and “We had a good experience with Push and with the models…they all worked really hard, were very professional and really fantastic.” Finally, “Our experience with PUSH has been outstanding! The team was very engaging and really made a difference at the booth. We look forward to future projects.”  For now Vegas is behind us, but the countdown has begun and already our team is excited for CES 2015!”