Every summer, music lovers from around the world descend on Milwaukee, Wisconsin for an event unlike any other. Known as “The World’s Largest Music Festival,” Summerfest has earned its title through a mix of size, history, diversity, and innovation. From hosting world-class acts to running powerful experiential marketing campaigns, this Milwaukee staple is more than […]

The U.S. Open is more than just a Grand Slam tennis tournament. It’s a global event that brings together elite athletes, devoted fans, and some of the world’s most recognizable brands. Every year, New York City becomes the epicenter of tennis, buzzing with excitement, spectacle, and opportunity. This article explores how the U.S. Open draws

Each year, the Orange County Fair brings together an energetic mix of sights, color, food, music, and fun. It’s a Southern California life tradition filled with everything from carnival rides to deep-fried cookies. But behind the scenes of this bustling event is a carefully orchestrated system of planning, staffing, and operations. Managing large-scale events like

Every June, the streets of San Francisco explode with color, music, and love as SF Pride takes over the city. What started as a protest has evolved into a powerful celebration of LGBTQ history, strength, and resilience. With millions in attendance and a global spotlight, the San Francisco Gay Pride Parade presents an unparalleled opportunity

The Portland Rose Festival is more than just a springtime celebration—it’s a citywide tribute to community, culture, and creativity. Drawing hundreds of thousands of attendees to downtown Portland and beyond, the rose festival showcases everything from live music and food vendors to the iconic Grand Floral Parade and the Oregon Starlight Parade. Hosting such a

Few events have shaped the world of music festivals like the legendary Coachella Festival. Held annually at the Empire Polo Club in the heart of Coachella Valley, this iconic celebration has become a cultural phenomenon that goes far beyond music concerts. From massive performances by global stars like Green Day and Lana Del Rey to

Seasonal festivals bring communities together to celebrate culture, history, and natural beauty. One of the most renowned seasonal festivals in the United States is the National Cherry Blossom Festival in Washington, DC. Every spring, the city transforms into a pink and white wonderland as the cherry blossom trees burst into bloom, drawing millions of visitors

The Houston Livestock Show and Rodeo is one of the largest rodeos in the world, attracting thousands of visitors every year to NRG Park. Spanning over three weeks, this massive event requires a dedicated workforce to keep everything running smoothly. From ticket sales to livestock management, every aspect of the rodeo depends on a well-coordinated

Spring training is an exciting time for baseball fans, players, and local communities. It marks the beginning of a new season, where MLB teams fine-tune their skills and spectators get a first glimpse of their favorite teams in action. However, the fulfillment of the event wouldn’t be possible without well-organized event staffing. From customer service

Rodeos and livestock shows are massive events that celebrate agriculture, western heritage, and the thrills of competitive sports. The National Western Stock Show and Rodeo, one of the most prestigious of its kind, showcases the importance of proper staffing for an event of this scale. Whether it’s organizing the rodeo competitions, managing livestock exhibits, or