May 14th, 2013
By David Zozaya | PUSH marketing & promotions
When thinking about live event marketing you almost need to think of a recipe. If you follow a recipe, say grandma’s legendary cherry pie, then your food comes out the way that you want it to and everyone is well fed and satisfied. With promotional events it is pretty much the same concept, so with that I give you the recipe for the perfectly executed event. First, take one part awesome client, enter Pello, and add one tablespoon of Sony. Then mix in a quarter cup of attractive and smart brand ambassadors, Sandy C. and Aime A., a dash of PUSH and what do you get? The Sony Wired Business Conference in New York City!
As an international staffing agency PUSH has taken on numerous clients over the years and fulfilled a variety of roles with our incredibly diverse database of talent. However, for a client such as Pello it wasn’t enough for our ambassadors to be just helpful and communicative, they needed to be well versed on Sony’s new 4K TVs which meant lots of studying and extensive training facilitated by your friendly neighborhood PUSH team.
For product demonstrations it is our job to ensure our staff are essentially product experts, so we turned to a nifty little website called cyber scholar to help bring our ladies up to speed. After completing the necessary modules our digital divas were ready to tackle this dynamic event armed with a sharp mind and a of course a comfortable heel. Customer satisfaction is always our number one goal and for this team the representatives at Pello informed us that they wished to utilize a brand ambassador that had already proven herself a Sony champion, but it was up to us to help make that happen.
Sandy C. was a stunning example of what it means to be a five star PUSH model. Her strong communication skills and personable attitude combined with her intellect made her an obvious favorite of our client. For this event they needed the best representation so she was flown from California to New York with all accommodations handled. Requests like this are not uncommon and it is only through collaboration with our clients that our team of booking managers is able to arrange travel, hotel, and transportation for requested ambassadors. At the end of the day, our national staff of full time team members can handle any client request, and while other agencies say they are full, we strap on our bibs and say pile it on.
The oven had been preheated, the ingredients mixed together, and our event was just about complete. From 7:00am-7:00pm our representatives educated the public on the benefits of Sony’s new 4k televisions, available in stores now, and though we were no Betty Crocker everyone agreed that the event was a success. As we let out a sigh of relief and began to recap the experience we realized that another event was just around the corner so we rolled up our sleeves and went back into the kitchen to cook up our next, cholesterol/fat free, masterpiece.
May 7th, 2013
By David Zozaya | PUSH marketing & promotions
Often times we are asked, “how does one become a promotional model/brand ambassador” to that I present the five rules of Live Marketing event staffing success. In order to help illustrate these rules, I give you our gorgeous brand ambassadors of the Kentucky Derby Jessica M. and Sarah W.
When Manno Media came to PUSH for talented, outspoken, and petite ambassadors our team of booking agents went to work to find the best representation possible.
Rule #1, look is everything so take pride in yours. Most people, outside of the industry, believe that people only want tall, Caucasian, and skinny models and while sometimes that is true most of the time people are looking for someone that can relate to and educate the public with grace and professionalism. So, if you want to take up modeling it is important to take pride in the look you have and refine it, because you may be exactly what a company is looking for to represent them. Take Jessica and Sarah, coming in at around 110 pounds and under 5’ 3” both had the look and size that our client needed for this event. The Kentucky Derby is synonymous with horses and jockeys and that is exactly the kind of look our client was wanting. Though many tall and exotic women applied for this event, it was Jessica and Sarah that were the perfect fit.
Rule #2, costumes are sometimes essential for a promotion so be ready to wear anything. For this event, our brand ambassadors needed to sport an authentic Jockey uniform. Using our in-house creative department (PUSH TACTICS) was able to quickly produce the perfect costume to fit the role and had it shipped to our client for this dynamic event. Though some people might not think a helmet and itchy pants are their thing, Jessica and Sarah took to the outfits almost immediately. The pictures, as you can see, speak for themselves as do the accommodating attitudes of our exceptional beauties.
Rule #3, never be afraid to try anything once. As a promotional model you may find yourself in a situation that is a little outside your comfort zone, but to really make it in this industry it is always important to remember that these events are about representing a brand/company to a targeted population, and who knows you may like what you are being asked to do even if it isn’t your ‘cup of tea’. Our lovely ladies had an opportunity to partake in horse riding and though it was a new experience for our ambassadors, opportunities like this sometimes only come around once in a blue moon.
Rule #4, seize the moment! This is less of a rule and more of a general lifestyle mantra. Though it may be trite, life is short so live every day to its fullest because you may not get another chance. As a promotional model, this is definitely a way to live. Turning down that one great job, because you are worried about the outfit may cost you more than a couple of bucks. The memories that our models make while working these promotions will stay with them long after the event. Even now we celebrate the successes of our teams’ accomplishments as often as possible because that encouragement leads to better performance and happier clients long after the event.
Finally, Rule #5, an agency’s clients are the MVP so treat them well. When I think of PUSH I think of a well-oiled machine, through team work we are able to accomplish tasks that a larger team might not be able to tackle. As a promotional model it is your responsibility to become a part of that well-oiled machine, therefore while onsite represent yourself and the organization to the best of your abilities. Sickness happens, the weather doesn’t always agree with you, and sometimes the public can be a little too much to handle, but each event is a new opportunity to rise above all of that and present yourself as a PUSH five star model. So I ask, do you have what it takes to be a promotional model/brand ambassador? Follow these simple rules and only time will tell.
April 30th, 2013
By David Zozaya | PUSH marketing & promotions
Four score and sixteen years ago something happened in the small town of Avondale AZ, something that would change the world forever. After many years of praying for a motorcycle event that would bring together a community and promote comradery among participants, Bike Week was born! Since its inception Bike Week has become one of the largest motorcycle events and fundraisers in the nation! This year’s event saw over 60,000 attendees, at the Westworld venue in Scottsdale, coming from as far east as the Midwest to show their motorcycle love and raise money for some very good causes.
Promoters of the event were excited, but companies realized they could not take on such a massive undertaking alone, so they decided to call in some help. They needed an organization that had access to some of the valley’s brightest and most talented brand ambassadors and had a track record of excellence.
So when the time came to staff the event, who were they gonna call? Ghost…I mean PUSH! This huge, eclectic, activation would see our booking managers collaborate with THREE different clients; Brown Forman, Alliance Beverage, and Trask Speed Shop which for other companies might seem difficult, but for us it was just another fun campaign. In total we would need 40 ambassadors who were smart, communicative, and above all else could represent the products/brands to the highest of caliber.
If you stopped by any of these three client areas chances are you mingled with our beautiful ambassadors and didn’t even realize they were with PUSH and not the companies they were representing. Each client had different requirements for their brand ambassadors, but what remained the same is the quality of promoter PUSH was able to secure for each.
In order to engage the diverse crowd that made up the colossus undertaking that is Bike Week, our representatives would do a variety of tasks which included handing out promotional gear, product sampling, general excitement generators and what is bike week without riding bikes! Yes, our ambassadors threw on their leather chaps and rode custom motorcycles around the venue interacted with the crowd. This year our Harley heroines included a team of seasoned veterans and PUSH rookies including Krislyn G., Alyx L., Irina T., Michelle L., and Brooke E, laughs were had, photos were taken, and many memories were made. With celebrity attendees Ryan Hurst and Mark Boone from Sons of Anarchy Bike Week was sure to pocket another successful year.
Throughout the event, PUSH was oncall 24 hours a day to ensure all brand ambassadors were prepared and ready to represent. Each client was sent their team’s roster as well as the lead booking manager’s number. Renz has been with PUSH now for quite a while and has proven himself time and time again with major accounts, so with him in charge satisfaction was guaranteed. Through hard work and the dedication of the PUSH team our brand ambassadors got the word out on some very cool companies leaving everyone with great feedback on their ten day experience. Billy from Twisted Tea was even quoted saying, “I’m very happy with the models- no issues at all…very pleased with the way they represented the brand.” Words to live by Billy, words to live by.
References/More Info: Click Here
April 24th, 2013
By David Zozaya | PUSH marketing & promotions
When you think of PUSH you think of trade shows, promotional events, national marketing campaigns, and more, but did you know that PUSH also staffs cultural events and religious celebrations? Within our database of over 40,000 dynamic brand ambassadors, we have a diverse array of talent from every age group, culture, and ethnic background ready to represent your organization for ANY event! This was proven true this past week as PUSH was called upon to staff the Songkran Thai New Year Celebration at the Sunnataram Meditation Monastery in Escondido California.
At first, staffing this cultural event seemed like a monumental task. Our client ‘Quantum Physicians Medical Group’ requested female Asian models with long black/brown hair, that were at least 5’ 7”, and a size 2 or 4 with…an open mind. Needless to say it would take a Thai miracle to find the right fit, but our dedicated team of booking managers was up for the task. Immediately they began screening models that met the criteria and though there were many that could work the event, finding the perfect models would require creative problem solving and a strong shot of Bangkok Cooler.
Our first booked model was Lisa C. she was eager to be a part of this event and as an Asian American she felt she could represent PUSH to its fullest saying, “This is a really great experience for me.” With one model down and three to go, our booking managers invoked some ‘outside of the box’ thinking. Palomar College in Escondido was contacted and through their extracurricular department our next Buddha beauty was found. Stacy L. was a great addition to the team stating, “As a Thai Student I am thrilled to be a part of such a great event! Songkran is about more than just celebrating the New Year it is about bringing people together.”
We definitely brought people together with our dynamic duo Vanessa B. and Michelle M. Best friends for years both had extensive experience in modeling and our client fell in love with them immediately. The energy of the team was high, the event was set, and the day was fast approaching, but we needed one more teammate to act as “backup” for this event.
PUSH has a 100% customer satisfaction policy; therefore all events booked require a “backup” to accommodate any incidentals or additions with the talent.
After many hours of screening we located the perfect model that could bring both beauty and charisma to an already established group. Nancy C. was new to the PUSH family, but her look was stunning and her attitude infectious. With her in place our team was complete and we were ready to celebrate the Thai New Year in style.
This event would see our models representing fairy princesses as Noble Truths, for the celebrations’ Impermanence of Life Sand Pagoda Ceremony. They would be fitted with traditional costumes known as “Ao Dai” and recite lines to complete an ancient and profound ritual. Our models were thrilled with the opportunity to participate in such a unique activity saying, “This event has been one of the best experiences of my life!” The ceremony was so moving it even brought a tear to the eyes of one of our lotus ladies.
After the release of the 99 doves the event was over for our team and our client was left with nothing but positive thoughts and a single lone quote, “PUSH is awesome!” The planets had aligned culminating in a truly exceptional group of event staff and another satisfied customer.
April 15th, 2013
When thinking about Miami, it’s often synonymous with hot cars, great music and of course, beautiful people. So when legendary DJ and Grammy award-winner, AfroJack, needed the most experienced and engaging talent for his exposure at the Ultra Music Festival in Miami, he of course looked to the expertise of the premier event staffing company in North America, PUSH Marketing & Promotions.
Boasting some of the world’s most well-known DJ’s and an unparalleled high-energy production in the thriving city of Miami, ULTRA Music Festival is known widely as the premier event for all electronic music lovers. Now in its 15th year, the event focuses on producing and highlighting some of the world’s best in electronic dance music performances year after year. Ulta has even been named numerous times as the “Best Music Event” by the International Dance Music Awards.
During the event, PUSH models and brand ambassadors took over the streets of Miami in custom designed AfroJack sports cars. They made various stops throughout Miami where they were able to mingle and engage with the public. The models also posed for photos with electronic music lovers all across Miami. The models were asked to encourage and educate event-goers to use and search photos and tags on Twitter and Instagram under the word, “#jacked.” The promotional results of those efforts were definitely displayed throughout social media outlets both during and after many of the Ultra events the AfroJack team was involved with.
Many other PUSH models were selected by AfroJack’s team to work throughout the festival as “beach ball” models. These models created a fun and enthusiastic environment while distributing thousands of AfroJack branded t-shirts, tank tops and of course, beach balls.
As live events go, challenges arise on occasion. When the models outfits didn’t arrive on time for the first day of the festival, PUSH staff altered the uniform, incorporating AfroJack merchandise and a coordinated look. The end result was awesome, with the models looking as striking and eye-catching as ever.
An AfroJack representative even commented on the caliber of PUSH’s services at the festival, “The models were chosen because they had great track records with PUSH, and they were very communicative during the whole process of the multiday event.”
The client gave Miami promotional model Haydee a raving review, “[Haydee is a] great promotional model. She arrived on site and on time with a great attitude.” Promo models Coralie and Vivian received similar praise from PUSH booking managers.
The Ultra Music Festival is a perfect example of what sets PUSH Marketing & Promotions ahead of other staffing service providers. Models and ambassadors worked diligently to make sure they were able to service the client with not only beauty and personality, but with the trust that results of the event will exceed expectations. This is part of the reason AfroJack and his team continues to return to PUSH Marketing & Promotions time and time again for event services. They simply desire the best in live marketing services available in North America.