The A3C Hip Hop Festival is epic. With over 1,000 performers, for 5 days Atlanta becomes the centre of the hip-hop world.
Checkers and Rally’s make epic food and with nearly 800 locations, they’re an American institution.
We’re epic. With the largest talent database in North America, PUSH Agency has been involved in some of the most exciting events and promotions of recent time.
We couldn’t find the person who answered the phone when Checkers first rang us, but we assume it went something like this –
“Hello, PUSH Agency.”
“This is Checkers and Rally’s calling.”
“You guys are epic.”
“Correct. Now listen, we need to create a promotional campaign using an online system that enables peeps going to the A3C festival to get free fries.”
The guy on the phone probably had a very squeaky voice when he said, “That’s so many epic things!”
“So send some incredible promotional talent, and when people text, they can be there to hook them up.”
Having hung up the phone, the following formula was emailed around the PUSH offices –
Ch + Ra x PUSH +A3C = EP
The message was clear – 12 models were selected for each night of the festival and offered a detailed brief –
Be epic. Also get pics with Rick Ross.
Mission fricken accomplished. Check out the legendary Rick Ross’s Instagram to see shots of the PUSH talent combined with a shoutout to Checkers & Rally’s and the A3C Festival.
Most importantly, everyone had a great time, and all the clients saw tangible outcomes, including nearly 4000 guest interactions.
The reviews of the festival, promotion and interactions were incredible, both from the client, concert goers, and our team, but Rick Ross summed it up best –
“Checkers and Rally’s runs the game.”