Push Agency, Why Our Promotional Models are the Best

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PUSH Agency has the best promotional models because of how we prioritise what ‘good,’ means. The thing is, the ideal promotional model for one campaign may be disastrous for another, so we took a more in-depth approach.
Our database for promotional models, the largest of its type in North America, enables us to access not only images and statistics but also experience, skill sets and knowledge that the promotional models possess.
PUSH Agency begins with the assignment, and from there identifies promotional models with previous experience in similar promotions, and who possess the knowledge required to make the campaign perfect. Having already completed a detailed client analysis, promotional models can then be selected based on how they present themselves, and how that relates to the client’s brand promise.
Of course, this approach has come about through years of experience, and it’s worth mentioning that our promotional models database has been the result of trial and error, and numerous upgrades, changes and improvements. Luckily, we are now in a position where we can offer fast and effective service through an extraordinarily robust online system. We contact our promotional models using the online system, and manage the interaction through the same portal, ensuring there is no communication gap or lag time. Additionally, our database is updated regularly – both from the standpoint of updating our existing promotional model’s details and attracting others to join the PUSH Agency.
we live in the information age, where knowledge is available to everyone. We have created a database that can not only access the required knowledge but effectively segment it into valuable information. The right promotional models, based on your specific requirements, your event and the brand perception of your business. That’s why, in a highly competitive industry, PUSH Agency has forged a reputation for high quality, fast and effective service and, most importantly, finding you the right person for the job.

Event Models Are Not just Pretty Faces

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So you’re thinking of hiring event models for your latest product release or promotional event? Don’t make a rookie error and go to a promotional agency site, and select the most beautiful people from the list of incredibly beautiful people. That’s a great way to have the right person in the wrong place, albeit looking amazing.

Hiring event models and promotional talent is about more than just finding the highest cheekbones and the most sculpted physique. Here are three tips to hiring event models effectively.

1.Begin With Your Event in Mind

Event models, like people, come in different shapes and sizes. They also come with different skill sets – dealing with VIPs, selling high-tech equipment, talking about the advantages of purchasing real estate in the local area, and so on. We have the largest database of promotional talent for exactly this reason; finding the right skill-set is a lot more important than finding the broadest and most muscular shoulders.

2. Ask for Advice

Unless you are a professional event planner, your investment in event models could be misplaced if you don’t engage the expertise of someone who knows what they are doing. If you have someone on your staff who has run events before, then left them run the event and hire the event models. If not, get in touch with us and we will be more than happy to assist.

3. Know Your Brand

If your organization sells premium solutions for retirement living, the last thing you want is a 21-year-old male with no understanding of the frustrations and emotions involved with the later stages of life representing your brand. Consider who would be most authentic as event models for your brand and business before just going with what you perceive to be the right decision. The wrong event model will do more damage than good.

Event models can enhance or detract from your promotion, and with a little bit of forward thinking, you can create an event that is authentic to your business, and effective.

Promotional Staffing or Modelling Talent – How to Make the Right Decision

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Promotional staffing as a marketing strategy is often confused with hiring models. Neither of these is better or worse than the other, but it’s when the tactics are badly aligned, that the strategy doesn’t work.

Promotional staffing is hiring people who represent your brand to carry out a specific task, usually directly engaging with the public. This could be an in-store giveaway, a street promotion, VIP entertainment, or serving a specific purpose as part of a larger event. Promotional talent is not only well presented but also understands your products and can relate easily to your target market. An example of this is our work at CES with LG (hyperlink) where we needed promotional talent that had an understanding of cutting-edge technology and could easily learn and describe it to sophisticated members of the public.

Models are well polished and immaculately presented individuals who have been trained in specific areas related to their industry – catwalk, fashion, underwear and so on. Fashion brands often hire modelling talent, as do businesses who are running presentations or, “hands off,” events, with no product knowledge required. The reason for this is that promotional staffing professionals expect that they will be required to learn about the product, and modelling talent does not. In other words, models are trained – and worked very hard on – a specific group of specific areas within the modelling discipline, and promotional staffing talent focuses on more esoteric strengths, such as product knowledge and public interaction.

The reason for this distinction is that to ensure the success of your event, consider the level of interaction required with the public, and whether you should look for a promotional staffing solution, or hire models. At PUSH, our promotional staffing database is packed with both, so if you would like to discuss your next event, we would be happy to assist you in determining whether promotional staffing or specialist models are your best option.

The Weeknd’s Starboy: Legend of the Fall Tour

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The Weeknd’s new album, Starboy, is epic. Future anthems and current hits, it’s a big shiny awesomeness cake topped with mad beats.

So yeah, we’re fans.

The Starboy: Legend of the Fall Tour is the hottest ticket in town, so when we got the call asking us to help out in the VIP area, suddenly everyone in the office was pretending to be a brand ambassador. Luckily our awesome database makes sure that we only send the ideal candidate, you know, someone with the relevant skills and experience.

So we didn’t send the IT guy.

VIP room was packed with everyone who was anyone, apart from our IT guy, who is pretty great, and the champagne was flowing.

The Weekend VIP

The Weeknd took the stage and started his set. The stage was absolutely insane, lit up with neon, and there were so many glowsticks in the crowd that the whole scene looked surreal. He kicked off with the hit single Starboy, entering in a beam of light that made him look almost ethereal. That’s enough poetry, the whole thing was brilliant. He didn’t just go out to push his new album, but had a great mix with the older stuff in there as well – “Earned It,” “The Hills,” and “Can’t Feel My Face” all got a place,  and when he played Black Beatles the crowd went insane.

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In the VIP, the PUSH team was doing us proud, making sure everyone was having a good time and mixing with the crowd. Happy client, happy crowd, unhappy IT guy. Two out of three ain’t bad.

The Weeknd Stage Shot of the Crowd The Concert Crowd

Outside the Box Marketing

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The marketing industry is saturated with quick fixes and tactics that promise miracles. Gurus and experts tell us the latest innovations, but dig a little deeper and we find a repackaged version of an old strategy. When we started PUSH, we didn’t have a huge amount of money, or the ability to engage a high-flying director of marketing to guide our strategic journey – we needed to use the talent we had in house, and that formed the basis of our marketing. We had to think beyond what the market was offering.

We didn’t have the money, so we had to think. Ernest Rutherford

Lesson One – Everything is a marketing opportunity

Don’t dismiss the chance to do anything. Going on a fun run? Get branded shirts, and hit the road! Grab some friends and family and make sure there’s someone there to take heaps of photos and video. Throw them on social media and your blog, get others involved (“I had such a great time!) and plan for the next one.

So the local school needs an event sponsor? Do it.

Someone on the team an awesome comedian? Now they’re sponsored by you.

The opportunities are limitless when you look at everything as a potential opportunity.

Lesson Two – Don’t Pay, Research

Before we spent a dollar, of the money we didn’t have, we asked ourselves a simple question –

“Is there a better way?”

From online apps to suppliers and employees, we always researched the market and made sure we were getting the best product at the lowest price. Of course, if there’s a market leader in a particular area, we’re not going to not work with them because of pricing, but we are going to ask the question of them – “can you do it cheaper?”

Because proud people pay more.

Lesson Three – Louder. LOOUUUDDER!!!!

We promote ourselves. Not in a cheesy way, but we are undeniably loud and proud of it. We love being part of this business and take every single chance we can to tell the world about it.

This goes back to our origins, where our goal was to create a business that people loved and could be proud to tell their friends and family about. We made that part of our DNA, and make sure that everyone coming on board shares the same passion. Because we’re really fricken loud, and the more people that are on board with us, being loud, makes the scream deafening.

Fate of the Furious…Hangin’ with Vin and Michelle

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The Fate of the Furious is one of the most hotly anticipated movies of 2017, and it came is no surprise when we got a phone call, inviting us to hang out with Vin Diesel and Michelle Rodriguez at the film’s premiere.

Okay, came as some surprise.

In New York, while Vin and Michelle (that’s what we call them) were appearing on a morning television show, 20 push models were outside the theatre in Harlem. Their job was to excite the crowd and make sure everyone was on the brink of maniacal ecstasy when the stars arrived. The DJ played music from the movie, and PUSH models revelled in the party atmosphere which included fans, journalists and TV crews, all eager to catch a glimpse of the stars.

Vin Diesel at FOF

Pandemonium. Fast and Furious fans are an interesting bunch, and in all honesty needed very little warming up. When Vin Diesel and Michelle Rodriguez arrived, everyone went – possibly literally – crazy. Flashbulbs, screaming fans and journalists angling for comment were just a part of the incredible atmosphere. In stark contrast, Vin and Michelle seemed relaxed, almost comfortable in their familiar role of Hollywood royalty. Likewise, the PUSH family was on their game, always in the right spot and living up to everyone’s expectations, including the client, the franchise and the managers of the premiere.

Standout performers on the day were Amber and Alexa,

 

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Everyone agreed that they showed extraordinary poise under pressure, and far from being shaken by the bright lights, seemed almost at home like the stars they are.

PUSH at the NCAA Final Four… or The Day We Met Charles Barkley

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We don’t always do crazy events. Sometimes, we like to get involved with more low-key occasions, like this –

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The NCAA Final Four Music Festival is a pleasant and quiet way to spend a few days. Rising, relatively unknown talent, like Aerosmith, Blink 182, Chainsmokers and Macklemore entertained a small but well-behaved crowd of 15,000.

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PUSH Ambassadors took care of the VIPs, Including NCAA players and coaches, along with their families and some guy called Charles Barkley. That’s Sir Charles frickin’ Barkley, who transformed the role of power forward and retired the number 34 more times than the Suns have won championships. Unfortunately.

For three days the music was loud, and Gonzaga, South Carolina, Oregon and North Carolina all held out hopes of claiming the championship on the 3rd of April. Keith Urban set alight Friday night and Arizona was the centre of the basketball universe as the best teams in the country battled for the richest prize in college ball and 15000 people battled to scream the loudest when Steven Tyler started belting out ‘Livin on the Edge.’

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March Madness is about more than just basketball. It’s a time when the entire world is watching the future of the sport and for three days, the focus was on Pheoenix, Arizona, where the North Carolina Tar Heels refused the Gonzaga Bulldogs their fairytale and won the championship for the first time…since 2009. The party was epic and the teams lived up to everyone’s expectations. Along with the stars, the crowds and the limelight, combined with a few Washington tears, there was also a sense that the future of basketball was bright. Also, and most importantly, we got to meet Charles Barkley.

 

Be Adaptable: The Art of Versatility

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In continuation of our discussions on the seven core values that keep the PUSH Agency running smoothly each day, we had a chat with Chris McDaniel, tactics specialist and resident “Jack-of-all-Trades” around here. Chris exemplifies our “Be Adaptable” value perfectly.

In his seven-year tenure at our agency, Chris has been able to flow with his ever-evolving role without missing a beat. Originally he was hired only to do graphic design, which he certainly executes with skill. However, Chris immediately showed an inherent adaptability and desire to be of value in ways beyond his defined role. If he saw a problem that needed solving or a role to be filled, he was quick to jump in and tackle it with the right solution.

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“As needs arose, I have always been happy to take on different tasks,” Chris said. “For example, I love that I have become a one-stop-shop for our clients who have print needs. We didn’t have sales or logistics positions in place, but it seemed like both were needed. I embraced the opportunity to learn some new tricks and as a result we’re now able to provide better service to our customers.”

In another fantastic example of being adaptable, Chris, who had never produced a single video prior to joining the PUSH team, took his “anything you can throw at me, I can do” attitude to a new level and is now pivotal in the creation of our demo training videos for clients. Add another feather to his growing cap.

Given his history with PUSH, Chris has a unique perspective on the company culture because he remembers a time before the core values were implemented. With the core values now in practice, to him, it’s like a completely different company. People are hired not only for having the right skill set but also for their fit within the company culture.

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“Now, everyone truly wants to be here and because their personalities are really in line with our core values, we’re all on the same page and working as a team toward a common goal,” he said. “It makes it a pleasure to come to work.”

In a sentiment echoed by many here at PUSH, Chris also noted that being adaptable at work has spilled into life beyond the office. He’s always able to step outside of the emotion of a situation, figure out what needs to be done and shift gears to make it happen.

They say the only thing constant is change; be adaptable and you stand a much better chance of being successful.

At PUSH, We Love Technology

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At PUSH Agency headquarters in a small yet palatial office, just next to the accounting team, sits our robotic overlord who forces us to do his bidding. Also, he has an army of smaller robots, preparing to enslave humanity.

We just thought you should know.

Anyway, speaking of technology, here at PUSH, we have embraced it like crazy people who aren’t even aware that they are being enslaved by a robotic dictator, and are playing into his technological hands.

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We love our clients, but we don’t want them to be forced to call us every time they need to make a minor change to their booking – they should be able to push a button and move on! Client Console is a communications hub where our account and booking managers interact with clients, all under the watchful eye of our malevolent robotic ruler.

Also, until the robot army is complete we are stuck with these humans to staff our events. Selecting human talent can be difficult, unless you’re using our talent selection tool which allows our clients to view talent in real-time, including photos and stats. (Our human models are significantly more attractive than the clunky intimidating robots.) This is also important from an environmental standpoint because it means we don’t have to create portfolios and promotional material for each model, and the machines want a nice green earth when they eventually take over.

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Once talent has been selected, and if the logistics are challenging -highly technical product description, large campaign- we can train them online. Our video training has high production values… for a training video, I mean this isn’t Hollywood, and when combined with our robust screening process, it allows fast, efficient and effective training.

Once they’re all trained up, we inject all our models with a tracking dart, which slowly morphs them into a member of the robot army. Not really, but we do use GPS check-in technology so that we can make sure our team is safe, and on time. We also use sophisticated data analysis programs, and live-event recapping technologies to gauge demographics, potential foot traffic and other numbers that may be relevant to the client. Afterward, we compile data on the engagement, and this, when combined with the pre-event check-in materials, presents a broad picture for the client to use as part of their strategy. It also enables our robot masters to track humans.

*PUSH has no robot overlord, apart perhaps the head of finance.

CES – Robots, Wallpaper TV’s & Smart Everything!

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One of our core values is to ‘Be Zen.’Usually, this means being calm under pressure, and adapting to unexpected circumstances as and when they arise. This requires balance, self-awareness and the ability to calmly move from one task to another.

Then, there’s the consumer electronic show, or as you may know it, CES. Held in Las Vegas, Nevada each January, CES attracts the largest brands, the most innovative technology businesses, and a ridiculous amount of people who love incredible gadgets. It’s a chance for businesses to showcase their wares and demonstrate how forward thinking and revolutionary their latest products will be.

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Our job was to assist legendary electronics brand LG by presenting extraordinarily advanced technology to a highly sophisticated audience of thousands. Simple.

An event of this size is more of a logistical activation than traditional assignments. First, we assigned responsibility to our two most experienced project managers, who would coordinate the training, rostering and management of the 110 PUSH team members required…that’s required each day. That’s 440 total shifts over a four day period, and they all needed to be up-skilled in technology, some of which has only existed in theory until LG decided to unleash it on the world.

Planning, Planning, Planning

Our robust project management structures are nothing without efficient humans to ensure they are adhered to. Our project management team in Arizona, worked with our leadership group to create rigorous structures, combined with limitless fail-safes to ensure the best chance of a perfect outcome. Then, just when they thought their work was done, we told the projects team they had to go to Las Vegas and oversee the activation- because trips to America’s tourist mecca, with free tickets to the largest electronics trade show in the world, are just a few of the painful requirements of working for PUSH.

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Training, Training, Training

LG brought a massive amount of products to CES, and every one of our team had to understand how each product worked, and why it worked that way. This included The Hub Robot, which uses Amazon’s Alexa and connects with appliances around your home. Speaking of smart, LG’s smart home solutions were amazing – from the smart fridge that becomes transparent when knocked on, to the oven that learns your recipes and manages the cooking process, and the vacuum cleaner with a built-in video camera that doubles as a security guard.

The highlight, however, was the ridiculously thin, extraordinarily light and generally awesome, SIGNATURE OLED TV W – the W stands for wallpaper. This television attaches to the wall via magnets and uses a soundbar to produce an experience that will redefine the televisions. Or, as Richard Lawler, the senior editor at CES put it when awarding the best TV product to LG –

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LG’s flagship OLED is our Best TV winner for the third consecutive CES. Even as the technology is popping up across other brands, as and LCDs continue to improve, this is still the best display we’ve seen during this show. Shifting its smarts and inputs to its Dolby Atmos soundbar enabled the “wallpaper-thin” design that makes it seem more like a window into another world than any TV we’ve seen before. With that, LG once again remains a step ahead of the competition. — Richard Lawler, senior editor.”

The engagement was an unmitigated success, with LG being the deserved focal point, and PUSH assisting through our project management team pulling out all the stops, and the promotional staff going above and beyond. There were a few standout performers who deserve additional recognition –

Edgar, who came in early and stayed late, while maintaining his flexibility. This was an incredibly strenuous engagement, and Edgar’s and professionalism made him an invaluable member of the team.

Viviana, took on the mantle of brand ambassador for LG and made it her own. Her trainers pointed out how committed she was to representing the brand, and making sure she understood every facet of complex products.