Experiential marketing refers to initiatives that get you in front of clients and prospects; giving them a taste of your product, and helping them to understand your business and what you offer. This could take the form of a trade show, private event, or even a promotion in a shopping centre. The act of directly interacting with your ideal target is the simplest way to, not only engage with the right people at a meaningful level, but also to learn more about what they want; their expectations, frustrations and how you can best satisfy them.
At PUSH, we take a holistic approach to experiential marketing. Instead of a structured process, our team will work with you to create an engagement that will connect you with the right people, and give you the outcomes you desire – be that sales, information or market penetration.
We have worked on campaigns as diverse as Heineken’s Aston Martin giveaway party, and the Jameson Whiskey Bartender’s Ball, through to guerrilla marketing initiatives, such as giveaways for a supplements start up, which took place in local gyms, and street promotions for numerous brands to increase brand awareness, and increase revenues. In the end, the only thing that matters is understanding where your target demographic is going to be, and getting the right type of talent in front of them. With the largest talent database in North America, and a robust system which enables rigorous searching and vetting, PUSH is able to combine exceptional events with brand ambassadors that are experienced, and fit ideally with your brand or product promise and values. We learn about your organisation, and offer talent that reflects your organisation as if you’d hired them yourself – because a perfectly planned and executed event, with the wrong people engaging the public, is a substandard outcome.
Experiential marketing, done well, can complement your marketing strategy, and add significantly to the bottom line. It’s an ideal “real world,” initiative to enhance a digital strategy, or a great way to offer something unique to engage a localised demographic in the case of sales, product launches or other regional activity.
As more marketing initiatives go exclusively online, and the ability to engage specific people becomes diluted through the amount of information being put out by you and your competition – usually on the same or similar platforms – experiential marketing can be a key differentiator, and a good tactic for driving traffic to an online store or website.
To learn more about experiential marketing, and see examples of our previous events visit our website at pushagency.com